Customer profiling - Smart Insights https://www.smartinsights.com/tag/customer-profiling/ Digital Marketing > The Marketing Strategy Blog Wed, 24 Jan 2024 13:37:27 +0000 en-US hourly 1 The segmentation, targeting, positioning (STP) marketing model https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/#comments Wed, 24 Jan 2024 13:40:00 +0000 http://www.smartinsights.com/?p=32773 How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/feed/ 16 4 must-have features for your customer listening platform https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/4-must-have-features-for-your-customer-listening-platform/ https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/4-must-have-features-for-your-customer-listening-platform/#respond Thu, 14 Feb 2019 15:00:00 +0000 https://www.smartinsights.com/?p=133060 Customer listening is now essential Ever talked with someone who doesn’t seem to listen to you or let you get a word in edgewise? Pretty annoying, right? The same is true in digital marketing. In order for you to market …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/4-must-have-features-for-your-customer-listening-platform/feed/ 0 Data sources for customer analysis and targeting https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/sue-write-data-sources-customer-analysis/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/sue-write-data-sources-customer-analysis/#respond Thu, 15 Jan 2015 08:00:00 +0000 http://www.smartinsights.com/?p=42540 How well do businesses really know their customers? As consumer expectations for relevant content and offers grow as they experience top retailers such as Amazon, companies need to focus even more on customer experience through relevant communications. When completing our Managing Digital …..

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