Customer privacy - Smart Insights https://www.smartinsights.com/archive/customer-relationship-management/customer-privacy/ Digital Marketing > The Marketing Strategy Blog Wed, 07 Jul 2021 08:56:16 +0000 en-US hourly 1 The four key types of customer data for marketing or… how valuable is knowing my customers pet’s name? https://www.smartinsights.com/customer-relationship-management/customer-privacy/types-customer-data/ https://www.smartinsights.com/customer-relationship-management/customer-privacy/types-customer-data/#comments Wed, 30 Jun 2021 14:00:37 +0000 http://www.smartinsights.com/?p=31653 A comprehensive checklist for auditing different customer data types in a CRM or Email marketing system In today’s world of ever-increasing data availability, volume and variety the challenge to know which data is valuable to you is a key step …..

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]]> https://www.smartinsights.com/customer-relationship-management/customer-privacy/types-customer-data/feed/ 6 Customers should be more than just a data point – they are your only route to sustainable business https://www.smartinsights.com/customer-relationship-management/customer-privacy/customers-should-be-more-than-just-data-point/ https://www.smartinsights.com/customer-relationship-management/customer-privacy/customers-should-be-more-than-just-data-point/#respond Mon, 10 Feb 2020 15:00:00 +0000 https://www.smartinsights.com/?p=149283 Too many organizations still view their data obligations as just that; a set of things they have to do Over 18 months have passed since the General Data Protection Regulations (GDPR) came into force. In the two years prior and …..

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]]> https://www.smartinsights.com/customer-relationship-management/customer-privacy/customers-should-be-more-than-just-data-point/feed/ 0 Online privacy vs. marketing: Which matters more? https://www.smartinsights.com/customer-relationship-management/customer-privacy/online-privacy-vs-marketing-which-matters-more/ https://www.smartinsights.com/customer-relationship-management/customer-privacy/online-privacy-vs-marketing-which-matters-more/#respond Tue, 20 Aug 2019 14:05:00 +0000 https://www.smartinsights.com/?p=142772 Privacy is a top concern for people online, despite the fact that many want more personalized experiences from brands. With the constant decline of network television and print media, marketing strategy is shifting to the digital space. This has also …..

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]]> https://www.smartinsights.com/customer-relationship-management/customer-privacy/online-privacy-vs-marketing-which-matters-more/feed/ 0 Recent data privacy legislation and the operational impact on digital marketers https://www.smartinsights.com/customer-relationship-management/customer-privacy/recent-data-privacy-legislation-and-the-operational-impact-on-digital-marketers/ https://www.smartinsights.com/customer-relationship-management/customer-privacy/recent-data-privacy-legislation-and-the-operational-impact-on-digital-marketers/#respond Mon, 11 Feb 2019 09:00:19 +0000 https://www.smartinsights.com/?p=132645 A growing patchwork of domestic and international data privacy bills are being rapidly bolstered and enacted Recent data privacy scandals have sharply focused the attention and regulators and lawmakers on big data, ad tech and direct marketing. In response, a …..

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]]> https://www.smartinsights.com/customer-relationship-management/customer-privacy/recent-data-privacy-legislation-and-the-operational-impact-on-digital-marketers/feed/ 0 Restoring customer trust after a hack https://www.smartinsights.com/customer-relationship-management/customer-privacy/restoring-customer-trust-after-a-hack/ https://www.smartinsights.com/customer-relationship-management/customer-privacy/restoring-customer-trust-after-a-hack/#respond Wed, 16 Jan 2019 15:00:00 +0000 https://www.smartinsights.com/?p=131008 How quickly and precisely you respond after an online security incident determines whether you retain customers Many small business owners think it won't happen to them. They're too small, and hackers only seek out big targets like banks, insurance companies …..

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]]> https://www.smartinsights.com/customer-relationship-management/customer-privacy/restoring-customer-trust-after-a-hack/feed/ 0 Google questioned by Congress and a ban on gender tropes in advertising – News roundup https://www.smartinsights.com/digital-marketing-strategy/news-round-up-december-14th-2018/ https://www.smartinsights.com/digital-marketing-strategy/news-round-up-december-14th-2018/#respond Fri, 14 Dec 2018 11:25:48 +0000 https://www.smartinsights.com/?p=130389 Google chief questioned by US Congress about political bias and data transparency, UK regulators banning harmful gender tropes in advertising, Marketers concerned about data freedom after Brexit and Facebook's pop-up attempt to re-build trust One of the biggest news stories …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/news-round-up-december-14th-2018/feed/ 0 Blockchain makes digital marketing more transparent https://www.smartinsights.com/customer-relationship-management/customer-privacy/blockchain-digital-marketing/ https://www.smartinsights.com/customer-relationship-management/customer-privacy/blockchain-digital-marketing/#respond Tue, 16 Oct 2018 10:00:00 +0000 https://www.smartinsights.com/?p=125051 What Blockchain is and how it will affect the future of digital marketing and customer data privacy What is Blockchain? Blockchain technology has been in the news for the past few years. Almost everybody in the corporate world has heard …..

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]]> https://www.smartinsights.com/customer-relationship-management/customer-privacy/blockchain-digital-marketing/feed/ 0 How correct PR around data privacy can benefit your marketing strategy https://www.smartinsights.com/customer-relationship-management/customer-privacy/how-correct-pr-around-data-privacy-can-benefit-your-marketing-strategy/ https://www.smartinsights.com/customer-relationship-management/customer-privacy/how-correct-pr-around-data-privacy-can-benefit-your-marketing-strategy/#respond Tue, 19 Jun 2018 08:00:00 +0000 https://www.smartinsights.com/?p=117742 Marketing strategy can use privacy as a strength, not a weakness There has been a lot of controversy about data and privacy for businesses and consumers alike in 2018.This has been highlighted by the introduction of GDPR in the EU …..

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]]> https://www.smartinsights.com/customer-relationship-management/customer-privacy/how-correct-pr-around-data-privacy-can-benefit-your-marketing-strategy/feed/ 0 UK insurance company banned for accessing personal Facebook data https://www.smartinsights.com/customer-relationship-management/customer-privacy/uk-insurance-company-banned-accessing-personal-facebook-data/ https://www.smartinsights.com/customer-relationship-management/customer-privacy/uk-insurance-company-banned-accessing-personal-facebook-data/#respond Thu, 03 Nov 2016 08:22:28 +0000 http://www.smartinsights.com/?p=79894 Innovative First Car Quote project stalls just before launch You'll know that Facebook is the largest social media network in the world with over 1.13 billion daily active users and 1.03 billion mobile daily active users. Advertising on Facebook has …..

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]]> https://www.smartinsights.com/customer-relationship-management/customer-privacy/uk-insurance-company-banned-accessing-personal-facebook-data/feed/ 0 Think about your data-customer-relationship to create trust https://www.smartinsights.com/customer-relationship-management/customer-privacy/data-customer-relationship/ https://www.smartinsights.com/customer-relationship-management/customer-privacy/data-customer-relationship/#respond Fri, 24 Jul 2015 14:00:00 +0000 http://www.smartinsights.com/?p=50011 Data-driven marketing: How to tackle the tricky topic of trust Thanks to a convergence of tools and technologies, marketers today have unprecedented access to consumer data. This has opened up a world of new opportunities for marketers, who are now …..

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