Importance: [rating=3] (Webmasters and "Official Representatives")
Recommended source: Successful SEO Guide
In an interesting move, Google have begun to ask people who they deem as "Official Representatives" of a topic, if they would like to request changes to the Knowledge Graph card.
It came to my attention yesterday when SEJ published a tip from a reader, that when signed into a Google Account associated with a Google My Business page, the below option appeared.
Clicking edit, will move you onto this screen...
Once the edits have been made, these are then passed onto Google for moderation and review. Once cleared, the edits will be updated to the Knowledge Graph.
Google released a statement identifying the key requirements to become an official representative.
By Alexander Clark
A former member of the Smart Insights team, I’m always on the look out to collaborate with the finest minds in Digital Marketing. Currently working at Silverbean, I have a distinctive interest in all things outreach, content, strategy, and measurement. If you’d like to get in touch, you can do so through my LinkedIn or Twitter accounts. When I’m not planning new campaigns and content, I love playing the Bass Guitar and Drums (not necessarily at the same time) also racking up as many hours as possible on Football Manager and the Rugby pitch.
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