Posts by Annmarie Hanlon
Annmarie Hanlon PhD is an academic and practitioner in strategic digital marketing and the application of social media for business. Dr Hanlon has expertise in the strategic application of social media for business and the move from digitization, to digitalization and digital transformation for business. Her expertise spans consumer touch points, online customer service, the use of reviews, the role of influencers, online engagement and digital content. You can follow her update on Twitter https://twitter.com/annmariehanlon
12 great LinkedIn pages to learn B2B marketing from If you’re a B2B marketer, particularly if you work in professional services, you will have noticed how LinkedIn has become a much more effective platform for marketing your business in 2012. …..
A tutorial to check your LinkedIn Company Page works well with the latest LinkedIn updates LinkedIn started in 2002 as a personal profile space where professionals could share their expertise, experience and connections. Some people naturally wanted to showcase their …..
Models, tools and tips to help with content curation Online spaces like your website, blog, Facebook page and Twitter accounts need recent and relevant content to retain readers. To stay ahead, your social footprint needs a regular supply of content. …..
A review of using Foursquare and Gowalla for marketing Earlier this year I wrote about my experience of using Foursquare. We also posted a summary of 5 Foursquare campaigns to inspire you and Dan has a useful infographic on the …..
Online Customer Experience and Branding – an example of integrating the website and social presence Today, with so many prospects and customers interacting with you online, I believe your brand really is greatly influenced by the Online Customer Experience you …..
My briefing evaluating Foursquare as a tool for marketers and users Like many, I’m always questioning new technology asking “what can it do for my clients and me personally”. I’m naturally slightly sceptical, so decided to adopt foursquare for a …..
A list of services to use for DIY press-release submission for small businesses While many large companies use a PR agency to manage their press-releases, it’s now easy to do-it-yourself and go direct to an online service for distribution. There …..
Key issues to consider for a website refresh Many site owners are painfully aware that a site redesign or enhancement to the page templates and content for their site are long overdue. Websites provide customers with access to your company …..
Using The Social Media Balance Sheet"„¢ tool to measure social media presence – for sector and competitor research Social Media Metrics have to date mainly focused on the view of their effectiveness from inside the company. At Evonomie we"€™ve been …..
Twitter has reached 100 million accounts yet only 20 million are active. How do you keep your Twitter account active and relevant to your customers and partners when you also have a day job? How do you get others involved? …..
