Book review Archives - Smart Insights https://www.smartinsights.com/advicetype/book-review/ Digital Marketing > The Marketing Strategy Blog Mon, 08 Oct 2018 07:51:45 +0000 en-US hourly 1 Book review: Making Websites Win by Dr Karl Blanks and Ben Jesson https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/book-review-making-websites-win-by-dr-karl-blanks-and-ben-jesson/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/book-review-making-websites-win-by-dr-karl-blanks-and-ben-jesson/#respond Wed, 19 Sep 2018 10:00:55 +0000 https://www.smartinsights.com/?p=124602 Apply the customer-centric methodology that has doubled the sales of many websites When we first launched Smart Insights nearly ten years ago, we chose a brand name that hinted at the power of using a data-driven approach for businesses to …..

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]]> https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/book-review-making-websites-win-by-dr-karl-blanks-and-ben-jesson/feed/ 0 Creating a watertight marketing plan https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/create-watertight-marketing-plan/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/create-watertight-marketing-plan/#comments Wed, 21 May 2014 10:49:24 +0000 http://www.smartinsights.com/?p=37272 Book review: Watertight Marketing - Delivering long-term sales results by Bryony Thomas We know from our research published showing how businesses manage digital marketing, that many businesses don’t have a defined marketing strategy. In fact, more than half of businesses we surveyed (56%) …..

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/create-watertight-marketing-plan/feed/ 4 Do you have Youtility? https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/do-you-have-youtility/ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/do-you-have-youtility/#comments Thu, 25 Jul 2013 10:04:05 +0000 http://www.smartinsights.com/?p=28534 Ideas, examples and a process to develop your online value proposition (OVP) I’m really pleased that Jay Baer of Convince and Convert could speak recently in our webcast. He explained three blueprints and examples of how companies can develop their Youtility. …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/do-you-have-youtility/feed/ 3 Optimize! https://www.smartinsights.com/content-management/content-marketing-strategy/optimize/ https://www.smartinsights.com/content-management/content-marketing-strategy/optimize/#comments Thu, 28 Mar 2013 08:15:37 +0000 http://www.smartinsights.com/?p=23358 Book review:  Optimize - How to attract and engage more customers, by integrating SEO, Social media and content marketing by Lee Odden We read a lot of new marketing books at Smart Insights since we like our advice to include …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/optimize/feed/ 1 Copywriting tips from Mel Henson https://www.smartinsights.com/persuasion-marketing/web-copywriting/copywriting-tips/ https://www.smartinsights.com/persuasion-marketing/web-copywriting/copywriting-tips/#respond Wed, 11 May 2011 08:32:22 +0000 http://www.smartinsights.com/?p=5198 I met Mel Henson at last year's ECMOD conference where we discussed the pleasure and pain of book writing. She was hard at work on a new book on copywriting: [amazon-product text="Flicks & Clicks: How to Create Websites and Catalogues that …..

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]]> https://www.smartinsights.com/persuasion-marketing/web-copywriting/copywriting-tips/feed/ 0 Online content marketing strategy – Do you follow the Top 10 content marketing lessons? https://www.smartinsights.com/content-management/content-marketing-strategy/online-content-marketing-strategy-2108/ https://www.smartinsights.com/content-management/content-marketing-strategy/online-content-marketing-strategy-2108/#comments Tue, 04 May 2010 08:01:04 +0000 http://www.smartinsights.com/?p=2108 We love this book, Get Content. Get Customers by Joe Pulizzi and Newt Barrett because content is at the heart of today's marketing and it does a fantastic job of explaining the why and the how of online content marketing. …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/online-content-marketing-strategy-2108/feed/ 2 Best practical social media book? https://www.smartinsights.com/social-media-marketing/social-media-strategy/best-social-media-book/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/best-social-media-book/#comments Wed, 06 Jan 2010 14:16:24 +0000 http://www.davechaffey.com/blog/?p=999 The surge of interest in social media over the last two or three years has been accompanied by a surge in social media books seeking to demystify the topic...

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/best-social-media-book/feed/ 10 Best marketing book for 2010? https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/best-marketing-book-2010/ https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/best-marketing-book-2010/#comments Mon, 04 Jan 2010 10:47:49 +0000 http://www.davechaffey.com/blog/?p=990 My tip for the best book to help you with your marketing in 2010 isn't one of mine, or one on social media, although recommendations on this will follow soon since I have had a lot of questions about the best book on social media recently. Instead, my recommended book is on marketing analytics...

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]]> https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/best-marketing-book-2010/feed/ 4 Do you have a Cult of Analytics? Learning from Amazon https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/cult-of-analytics-amazon/ https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/cult-of-analytics-amazon/#comments Mon, 27 Jul 2009 10:02:27 +0000 http://www.davechaffey.com/blog/?p=717 I love the expression Cult of Analytics! Two reasons. First, it's a great name for a book. The book in question is from Steve Jackson which is in the Elsevier E-marketing Essentials series for which I'm editor. In a future post, I'll explain the techniques I've found useful from the book, in particular, the REAN framework which I have succesfully applied in some recent consulting projects. Second, it highlights the difference between companies that are successful in their digital marketing and those that lag behind. This post highlights how Amazon has successfully applied the principle of developing a "Cult of Analytics" to drive its success...

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]]> https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/cult-of-analytics-amazon/feed/ 7 Twitter business strategies – 10 tips from Tim O’Reilly https://www.smartinsights.com/social-media-marketing/twitter-marketing/twitter-business-strategies-10-tips-from-tim-oreilly/ https://www.smartinsights.com/social-media-marketing/twitter-marketing/twitter-business-strategies-10-tips-from-tim-oreilly/#comments Tue, 23 Jun 2009 19:56:40 +0000 http://www.davechaffey.com/blog/?p=647 One of the most interesting aspects of digital marketing currently is watching and advising companies developing strategies for how Twitter can support their business.  I did a roundup in Feb 2009 on different approaches businesses are taking in their Twitter strategy. …..

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