Managing marketing technology - Smart Insights https://www.smartinsights.com/archive/managing-digital-marketing/managing-marketing-technology/ Digital Marketing > The Marketing Strategy Blog Thu, 18 Mar 2021 07:50:36 +0000 en-US hourly 1 Our top 7 recommended IT marketing skills and tools for you to compete in 2021 https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/7-skills-your-marketing-team-needs-ai-implementation/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/7-skills-your-marketing-team-needs-ai-implementation/#respond Wed, 17 Mar 2021 16:30:00 +0000 https://www.smartinsights.com/?p=148512 Information technology management and marketing is fiercely evolving with tech startups and established businesses rapidly adapting their approaches to IT and IT marketing to add value for their customers We've rounded up our top 7 recommended IT marketing skills and …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/7-skills-your-marketing-team-needs-ai-implementation/feed/ 0 Pharma blockchain technology for medical companies: 4 considerations for pharmaceutical marketers https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/4-reasons-healthcare-companies-should-invest-in-blockchain-technology/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/4-reasons-healthcare-companies-should-invest-in-blockchain-technology/#respond Wed, 04 Nov 2020 17:00:23 +0000 https://www.smartinsights.com/?p=132508 Pharma blockchain technology is a decentralized and distributed pharmaceutical and healthcare ledger system, where transactions are permanently recorded Across the world, many people relate the word "blockchain" with cryptocurrencies, such as Bitcoin. However, gradually, this technology is being explored in …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/4-reasons-healthcare-companies-should-invest-in-blockchain-technology/feed/ 0 This is why your MarTech Stack needs to be smarter https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/this-is-why-your-martech-stack-needs-to-be-smarter/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/this-is-why-your-martech-stack-needs-to-be-smarter/#respond Thu, 16 Jan 2020 09:00:00 +0000 https://www.smartinsights.com/?p=148483 There is a big opportunity to gather valuable data, but having data sitting in a database isn’t enough. The future of customer marketing is data. Brands say they want to “be more data-driven” and level up their marketing. There is …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/this-is-why-your-martech-stack-needs-to-be-smarter/feed/ 0 How AI is transforming the future of digital marketing https://www.smartinsights.com/managing-digital-marketing/how-ai-is-transforming-the-future-of-digital-marketing/ https://www.smartinsights.com/managing-digital-marketing/how-ai-is-transforming-the-future-of-digital-marketing/#respond Mon, 13 Jan 2020 10:30:00 +0000 https://www.smartinsights.com/?p=139976 As AI continues to advance, so will the ability to use it to improve digital marketing strategies and provide valuable customer insights for companies With the ability to collect data, analyze it, apply it and then learn from it, AI …..

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]]> https://www.smartinsights.com/managing-digital-marketing/how-ai-is-transforming-the-future-of-digital-marketing/feed/ 0 Cryptocurrency’s impact on the financial world [Infographic] https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/cryptocurrencys-impact-on-the-financial-world/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/cryptocurrencys-impact-on-the-financial-world/#respond Thu, 07 Nov 2019 15:00:00 +0000 https://www.smartinsights.com/?p=146299 Ever since cryptocurrency's arrival in 2009 in the form of Bitcoin, it has caused nothing short of a storm in the financial scene.   Cryptocurrency’s impact on the world is undeniable. Ever since its arrival in 2009 in the form …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/cryptocurrencys-impact-on-the-financial-world/feed/ 0 Third of marketers would spend extra budget on martech https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/third-of-marketers-would-spend-extra-budget-on-martech/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/third-of-marketers-would-spend-extra-budget-on-martech/#respond Wed, 25 Sep 2019 14:00:00 +0000 https://www.smartinsights.com/?p=144544 Chart of the Week: Almost a third of marketers would spend extra budget on data, analytics and marketing tech to meet the growing requirement for personalization With the world of digital marketing moving at a faster pace than ever, it …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/third-of-marketers-would-spend-extra-budget-on-martech/feed/ 0 3 Strategies for intelligently and responsibly incorporating AI into your marketing https://www.smartinsights.com/digital-marketing-strategy/3-strategies-for-incorporating-ai-marketing/ https://www.smartinsights.com/digital-marketing-strategy/3-strategies-for-incorporating-ai-marketing/#respond Wed, 24 Jul 2019 14:00:00 +0000 https://www.smartinsights.com/?p=141512 As consumers are offered more, they also demand more from brands. Using AI strategically is the key to rise to that challenge. Even successful brands know how hard it can be to reach their target audience at exactly the right …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/3-strategies-for-incorporating-ai-marketing/feed/ 0 Marketing vs. merchandising: How to let go and grow https://www.smartinsights.com/digital-marketing-strategy/marketing-vs-merchandising-how-to-let-go-and-grow/ https://www.smartinsights.com/digital-marketing-strategy/marketing-vs-merchandising-how-to-let-go-and-grow/#respond Mon, 10 Jun 2019 08:00:00 +0000 https://www.smartinsights.com/?p=139050 Marketing departments are spending more online than all other channels combined to drive qualified traffic to their websites There’s a chasm between UK retailers’ use of AI for marketing and the adoption of AI by UK retailers to optimize merchandising …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/marketing-vs-merchandising-how-to-let-go-and-grow/feed/ 0 Why AI has a growing influence on e-commerce [Infographic] https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/why-ai-has-a-growing-influence-on-e-commerce-infographic/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/why-ai-has-a-growing-influence-on-e-commerce-infographic/#respond Thu, 18 Apr 2019 08:00:00 +0000 https://www.smartinsights.com/?p=136412 AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model From self-driving cars and voice-operated appliances to machine learning tools and smart virtual assistants, Artificial Intelligence (AI) …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/why-ai-has-a-growing-influence-on-e-commerce-infographic/feed/ 0 Where Virtual Reality could take Digital Marketing — if it steps up its game https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/virtual-reality-take-digital-marketing-steps-game/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/virtual-reality-take-digital-marketing-steps-game/#respond Thu, 14 Feb 2019 11:00:00 +0000 http://www.smartinsights.com/?p=85656 Virtual Reality is still in its infancy as a marketing technology, but it is about to mature The demand for virtual reality experiences is growing — and not just among gamers and early adopters. Contrary to initial speculation, widespread use …..

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