Digital Marketing Strategy Framework - Smart Insights https://www.smartinsights.com/archive/digital-marketing-strategy-guide/ Digital Marketing > The Marketing Strategy Blog Mon, 20 Mar 2023 09:25:30 +0000 en-US hourly 1 The AIDA model https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/ https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/#comments Mon, 20 Mar 2023 09:30:00 +0000 http://www.smartinsights.com/?p=30558 AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing …..

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]]> https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/feed/ 29 How Digital Marketing can contribute to an SME’s growth trajectory https://www.smartinsights.com/digital-marketing-strategy/how-digital-marketing-can-contribute-to-an-smes-growth-trajectory/ https://www.smartinsights.com/digital-marketing-strategy/how-digital-marketing-can-contribute-to-an-smes-growth-trajectory/#respond Fri, 02 Nov 2018 11:00:00 +0000 https://www.smartinsights.com/?p=126200 4 Smart ways for frugal small businesses to use online marketing Competing against larger competitors in your niche or sector is difficult at the best of times. It’s not always a level playing field either. When the bigger competitor with …..

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