Posts by Robert Jones
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
Chart of the day: On Wednesday and Thursday last week, myself and Dave Chaffey presented at B2B Marketing Expo, In ExCel, London about auditing your Martech stack – and now new research has found that most think their marketing technology …..
Chart of the day: social media apps are the most used apps According to research by The Manifest, 39% of respondents said social media apps were the most frequently used apps on their smartphone. This was followed by gaming apps …..
Chart of the day: Students don’t think marketing offers the best career opportunities Marketing has an image problem, we could struggle to hire the best talent if we don’t position the industry better. According to a survey by Marketing Week …..
Chart of the day: Amazon has become, quite easily, the dominant player in voice purchasing with 90% of all spending, according to research by OC&C Strategy Consultants. The research also showed what customers are using home voice assistants for, which …..
Chart of the day: the more senior someone is in a business, the more they believe that they offer a good customer experience (CX). The Customer Experience industry report 2018 by uisertesting.com has found that executive level professionals and those …..
Chart of the day: In the latest market research industry GRIT report, 6 in 10 are using online research communities, and over 8 in 10 have an interest in them. All hail the true superhero of market research. 6 in …..
Chart of the day: A third of British people will exercise their right to be forgotten after GDPR comes into force on May 25th, 2018. The research, conducted by media agency The7stars, found that a third of British adults plan …..
Chart of the day: PDFs are the best content type for attracting sign-ups on a landing page. Participants were randomly assigned in an experiment by ConversionXL. The team then even did a complicated ANOVA (analysis of variance), but in brief: PDF, …..
Chart of the day: Research with almost 1,000 content marketers reveals how important content marketing is to marketing teams. Most people say content marketing is at the core of the marketing team. Please note that the research is split into …..
Chart of the day: Most user research is conducted to understand customers and their needs Understanding customers needs and testing prototypes or wireframes are the primary reasons for customer research, according to a survey of over 2000 professionals by UserTesting.com Interestingly, …..
