Posts by Gavin Llewellyn
Gavin Llewellyn (LinkedIn) is an independent consultant. He is a Chartered Marketer who specialises in digital marketing, specifically in social media, SEO and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion. You can Follow Gavin on Twitter.
Three key insights from the UK Government’s latest report on employers’ demand for digital skills Regular readers of Smart Insights know all too well the importance of having an up-to-date digital skillset. In today’s age of the internet and social …..
Five approaches to develop your problem-solving and decision-making skills As marketers, we’re confronted with different types of questions, data, and challenges regularly. Whether it’s reacting to a negative PR story, reviewing the performance of a digital marketing campaign, or weighing …..
Practical steps marketers can take to enhance their curious instincts Marketers are a naturally curious bunch and are keen to learn new skills to improve their marketing performance. To work in such a varied, multidisciplinary field, you have to be …..
Stay calm, slow down and refocus your marketing priorities to tackle the current COVID-19 challenge The world of marketing is a busy, hectic and uncertain one at the best of times. From the changing nature of consumer preferences to the …..
How to navigate a ‘squiggly career’ When many of us consider the word ‘career’, we think about climbing a corporate ladder and following a predictable, linear path to promotion. This was certainly my expectation when I entered the workforce after …..
Five ways marketers can benefit from continuing professional development As marketers we can sometimes become insulated from the world around us. But when we poke our heads above the parapet, it’s surprising what we can learn from others. I’ve always …..
Embarking on my marketing journey at university, I learnt about the 4 Ps of marketing. However, since I left the classroom, I’ve found a disproportionate focus on promotion over the other Ps. The 4 Ps are fundamental to any marketing …..
Highlights, insights, and lessons from some of Smart Insights’ best marketing guides The world of marketing is constantly changing and modern marketers are expected to have an increasingly diverse set of knowledge and skills. Although the internet offers a vast …..
Five practical steps to improve your video SEO and align objectives with strategy and tactics Video is becoming an increasingly important element in the modern content marketer’s toolkit. When we consider that YouTube alone is the world’s second largest search …..
How to outline to customers how their data will be used as part of your marketing strategy The data we capture and collect has become a highly valuable and important part of what we do as marketers. As we’ve become …..
