Paid search strategy - Smart Insights https://www.smartinsights.com/archive/paid-search-marketing-ppc/paid-search-strategy/ Digital Marketing > The Marketing Strategy Blog Tue, 21 Dec 2021 08:34:09 +0000 en-US hourly 1 How to optimize your Google Ads conversion journey https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/how-to-optimize-your-google-ads-conversion-journey/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/how-to-optimize-your-google-ads-conversion-journey/#respond Tue, 21 Dec 2021 08:45:42 +0000 https://www.smartinsights.com/?p=122498 Do you understand your Google Ads conversion journey? As Ralph Waldo Emerson supposedly said, ‘Life is a journey, not a destination.’ When it comes to arriving at the right revenue destination for your paid media campaigns, the journey can mean …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/how-to-optimize-your-google-ads-conversion-journey/feed/ 0 Pay-per-click (PPC) trends 2020 https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/pay-per-click-ppc-trends-2020/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/pay-per-click-ppc-trends-2020/#respond Fri, 10 Jan 2020 09:00:00 +0000 https://www.smartinsights.com/?p=145491 Stay on top of the latest advancements in paid search by taking a look at the big PPC trends for 2020 that are set to take the digital marketing industry by storm. As the world of Pay-Per-Click (PPC) becomes increasingly …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/pay-per-click-ppc-trends-2020/feed/ 0 High CTR and low conversion rate: Common marketing mistakes https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/high-ctr-and-low-conversion-rate-common-marketing-mistakes/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/high-ctr-and-low-conversion-rate-common-marketing-mistakes/#respond Wed, 11 Dec 2019 11:00:40 +0000 https://www.smartinsights.com/?p=132463 Did you notice a disconnect between your click-through rate and conversion rate? It’s time to check the issues and optimize your website Generating customers through digital marketing is now one of the most popular tactics for promoting your brand. Popular, …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/high-ctr-and-low-conversion-rate-common-marketing-mistakes/feed/ 0 Unlocking the PPC potential of search query data https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/unlocking-ppc-potential-search-query-data/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/unlocking-ppc-potential-search-query-data/#respond Mon, 12 Aug 2019 08:00:00 +0000 https://www.smartinsights.com/?p=141976 Search Query data can help you create a PPC campaign that gets great results. Search query data isn’t just handy for identifying negative keywords, it’s the secret to unlocking the hidden potential within your pay-per-click search or shopping campaigns. Search …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/unlocking-ppc-potential-search-query-data/feed/ 0 Scientific approach to writing an effective PPC ad https://www.smartinsights.com/digital-marketing-strategy/scientific-approach-writing-effective-ppc-ad/ https://www.smartinsights.com/digital-marketing-strategy/scientific-approach-writing-effective-ppc-ad/#respond Thu, 04 Jul 2019 14:00:00 +0000 https://www.smartinsights.com/?p=140538 A scientific approach to writing paid search ads can be beneficial to creating effective ads The ever-changing parameters of search engine marketing are no secret. It can be time-consuming to keep up with the latest trends in the industry, making …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/scientific-approach-writing-effective-ppc-ad/feed/ 0 PPC bidding strategies: The smart revolution https://www.smartinsights.com/paid-search-marketing-ppc/ppc-bidding-strategies-the-smart-revolution/ https://www.smartinsights.com/paid-search-marketing-ppc/ppc-bidding-strategies-the-smart-revolution/#respond Tue, 11 Jun 2019 14:00:00 +0000 https://www.smartinsights.com/?p=139522 Machine learning + PPC = boosted results Pay-per-click (PPC) bidding has changed a lot over the years. Manual bidding still definitely holds its place in some circumstances, however, any proficient PPC specialist will be well aware of the more advanced …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/ppc-bidding-strategies-the-smart-revolution/feed/ 0 Using PPC to overcome B2B e-commerce challenges https://www.smartinsights.com/paid-search-marketing-ppc/ppc-using-ppc-to-overcome-b2b-e-commerce-challenges/ https://www.smartinsights.com/paid-search-marketing-ppc/ppc-using-ppc-to-overcome-b2b-e-commerce-challenges/#respond Tue, 14 May 2019 10:00:00 +0000 https://www.smartinsights.com/?p=137629 Optimize your PPC campaigns for technical industries, target markets and order size When anyone talks about e-commerce, the focus is often on B2C. They use examples of fast fashion or basketball shoes. However, there is a whole industry out there …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/ppc-using-ppc-to-overcome-b2b-e-commerce-challenges/feed/ 0 5 PPC tools to spy on your competitors’ best ads https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/5-ppc-tools-to-spy-on-your-competitors-best-ads/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/5-ppc-tools-to-spy-on-your-competitors-best-ads/#respond Tue, 04 Dec 2018 15:00:00 +0000 https://www.smartinsights.com/?p=128299 There is a pool of great PPC tools that can help you see how your competitors rank, how many PPC ads they are running, how much they are spending and where they are being shown The online space is getting …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/5-ppc-tools-to-spy-on-your-competitors-best-ads/feed/ 0 Advanced Google Shopping Segmentation for Fashion Stores https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/advanced-google-shopping-segmentation-for-fashion-stores/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/advanced-google-shopping-segmentation-for-fashion-stores/#respond Tue, 02 Oct 2018 14:00:54 +0000 https://www.smartinsights.com/?p=124654 Selling Apparel Products? Get more from your Google or Bing Shopping campaigns With apparel products predicted to exceed $500billion in sales this year, the online fashion industry continues to thrive, resulting in all-time high levels of competition. E-commerce fashion websites …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/advanced-google-shopping-segmentation-for-fashion-stores/feed/ 0 Why isn’t your PPC campaign converting? https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/ppc-not-converting/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/ppc-not-converting/#comments Wed, 18 Apr 2018 14:00:00 +0000 http://www.smartinsights.com/?p=39701 A three-step approach to check for paid search campaign mistakes In an ideal world, enterprising entrepreneurs would only need to set up shop, open their virtual doors, and find customers lining up to buy their products. Of course, it’s never …..

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