Comments on: The implications of recent Google AdWords changes to exact/phrase match targeting https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/exactphrase-match-targeting/ Digital Marketing > The Marketing Strategy Blog Tue, 19 Jun 2012 05:22:00 +0000 hourly 1 By: Arpita https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/exactphrase-match-targeting/#comment-4470 Tue, 19 Jun 2012 05:22:00 +0000 http://www.smartinsights.com/?p=14657#comment-4470 Hi John Newton,
Thanks for this great post !
The Google Adwords have changed and improved for more visibility and tailored ads.For effective PPC targeting,right keyword usage is required.While choosing keywords,the user’s searching process should be definitely kept in mind.

Thanks again
Regards

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