Marketing news - Smart Insights https://www.smartinsights.com/tag/news/ Digital Marketing > The Marketing Strategy Blog Fri, 25 Jun 2021 14:12:01 +0000 en-US hourly 1 65% of marketers LOVE the new Google Search Console Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/65-of-marketers-love-the-new-google-search-console-insights/ Wed, 02 Sep 2020 08:50:00 +0000 https://www.smartinsights.com/?p=156059 Google Search Console Insights combines Google Search Console and Google Analytics to introduce a new SEO platform for content marketers If you regularly use Google Analytics and/or Google Search Console tools to evaluate and optimize your marketing (and if you …..

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]]> Customer enquiries up 45% this week since Facebook Chat Plugin update https://www.smartinsights.com/user-experience/customer-enquiries-up-45-this-week-since-facebook-chat-plugin-update/ Thu, 06 Aug 2020 14:50:04 +0000 https://www.smartinsights.com/?p=155180 The latest user experience update for online chat increases engagement with your customers on their terms Many marketers already use this free Facebook Chat Plugin for chatting to customers on their website. But with major updates to the Plugin this …..

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]]> 4 case studies show impact of Google’s latest core update https://www.smartinsights.com/search-engine-optimisation-seo/4-case-studies-show-impact-of-googles-latest-core-update/ Thu, 28 May 2020 14:07:11 +0000 https://www.smartinsights.com/?p=153821 The May 2020 core update highlights how different types of businesses are affected. In the past, Google created and publicized named algorithm updates like ‘Panda’, ‘Penguin’ and ‘Hummingbird’ focused on introducing a major change to improve results quality. Google was …..

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]]> Facebook outlines a range of social media video tools https://www.smartinsights.com/social-media-marketing/social-media-platforms/facebook-outlines-social-media-video-tools/ Wed, 13 May 2020 16:59:55 +0000 https://www.smartinsights.com/?p=153226 Learn how social media giant Facebook has outlined a range of new video tools across its family of apps to help its members stay connected! Mark Zuckerberg recently announced via a Facebook Live Stream a series of new tech innovations …..

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]]> TikTok – Launches ‘Small Gestures’ on its social media platform https://www.smartinsights.com/social-media-marketing/social-media-strategy/tiktok-small-gestures-virtual-gift-giving-social-media-platform/ Wed, 06 May 2020 13:54:58 +0000 https://www.smartinsights.com/?p=153101 Learn how social media app TikTok has launched 'Small Gestures' A new brand collaboration and engaging gift-giving initiative by the social media platform - TikTok, has been launched to help spread positivity within its community and open new opportunities for …..

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]]> Ad credits from Google, Facebook and Tiktok to support businesses during the coronavirus pandemic https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/ad-credits-from-google-facebook-and-tiktok-to-support-businesses-during-the-coronavirus-pandemic/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/ad-credits-from-google-facebook-and-tiktok-to-support-businesses-during-the-coronavirus-pandemic/#respond Wed, 22 Apr 2020 08:22:59 +0000 https://www.smartinsights.com/?p=152622 Google and Facebook plan to offer SMBs ad credits to support them during the coronavirus pandemic. This is what you need to know to secure your share On Friday the 27th of March, Google announced that they will be offering …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/ad-credits-from-google-facebook-and-tiktok-to-support-businesses-during-the-coronavirus-pandemic/feed/ 0 Facebook told to conform to EU regulations and Snapchat’s new wellbeing feature – News roundup https://www.smartinsights.com/digital-marketing-strategy/news-roundup-21-february-2020/ https://www.smartinsights.com/digital-marketing-strategy/news-roundup-21-february-2020/#respond Fri, 21 Feb 2020 11:40:00 +0000 https://www.smartinsights.com/?p=149308 Facebook told to conform to EU regulations, Snapchat launches mental health feature, Amazon advertising budgets to increase, LinkedIn Sales Navigator Gmail extension shutdown, New Twitter Threads feature This week has seen Facebook's calls for lighter regulations rebuffed by EU regulators …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/news-roundup-21-february-2020/feed/ 0 Google changes featured snippets and e-commerce growth – News roundup https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/news-roundup-24-january-2020/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/news-roundup-24-january-2020/#respond Fri, 24 Jan 2020 11:15:00 +0000 https://www.smartinsights.com/?p=148502 Google has changed search listings related to featured snippets, e-commerce to grow by over 30% in five years, Google urged to rethink third-party cookie blocking, Netflix named favourite UK brand Google has dominated the news this week following its announcement …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/news-roundup-24-january-2020/feed/ 0 Google third-party cookie support and Instagram web DMs – News roundup https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-20th-january-2020/ https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-20th-january-2020/#respond Mon, 20 Jan 2020 15:10:00 +0000 https://www.smartinsights.com/?p=148487 Google phasing out third-party cookie support, Facebook under fire for political ad refusals, Instagram testing web DMs, Grindr reported for GDPR breach, YouTube "should demonetize climate denier videos" We're a bit late with our usual Friday news roundup, but the …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-20th-january-2020/feed/ 0 US military bans TikTok and YouTube’s new copyright feature – News roundup https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-january-3rd-2020/ https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-january-3rd-2020/#respond Fri, 03 Jan 2020 11:00:00 +0000 https://www.smartinsights.com/?p=148038 Messenger now requires Facebook account, US military bans TikTok, YouTube adds new copyright feature, Facebook and Twitter announce latest account removals Welcome to our first news roundup of 2020! Unsurprisingly, things were fairly quiet over the festive and New Year …..

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