Digital marketing agency - Smart Insights https://www.smartinsights.com/tag/digital-marketing-agency/ Digital Marketing > The Marketing Strategy Blog Fri, 29 Apr 2022 14:50:13 +0000 en-US hourly 1 The marketing agency capabilities review matrix https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/marketing-agency-capability-review-matrix/ https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/marketing-agency-capability-review-matrix/#respond Wed, 13 Apr 2022 14:15:00 +0000 http://www.smartinsights.com/?p=86480 Review where your marketing agency is at and the next steps you should take with our new tool A question I have been asked when I work with agencies to grow their digital marketing services is ‘how can we benchmark …..

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]]> https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/marketing-agency-capability-review-matrix/feed/ 0 Marketing agency costing and budgeting models https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-agency-costing-and-budgeting-models/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-agency-costing-and-budgeting-models/#comments Thu, 11 Jun 2020 14:45:00 +0000 http://www.smartinsights.com/?p=29285 5 Options for charging fees and paying for agency resource There are a wide range of marketing agency costing and budgeting options for marketers to consider when outsourcing their marketing activities. The fees model used will vary by both type …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-agency-costing-and-budgeting-models/feed/ 2 Agency cost management: avoiding mistakes that reduce profit margins https://www.smartinsights.com/digital-marketing-strategy/agency-pricing/ https://www.smartinsights.com/digital-marketing-strategy/agency-pricing/#respond Mon, 16 Mar 2020 16:30:00 +0000 http://www.smartinsights.com/?p=97378 Cost-plus (times based) or value discussion: which one works better for your agency? When I was putting together the new agency guide to pricing digital marketing, I made a conscious effort to call it exactly that - a pricing not …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/agency-pricing/feed/ 0 Trust in agencies declining and Google’s attempt to prove competition in digital ads – News roundup https://www.smartinsights.com/advertising/news-roundup-20-september-2019/ https://www.smartinsights.com/advertising/news-roundup-20-september-2019/#respond Fri, 20 Sep 2019 10:00:00 +0000 https://www.smartinsights.com/?p=144123 Google highlights competition over digital ad monopoly claims, YouTube removes paid ad views from Music Chart counts, Client-side marketing and media professionals have declining trust in agencies, Facebook launching oversite board, Instagram cosmetic surgery post restrictions Google has sought to …..

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]]> https://www.smartinsights.com/advertising/news-roundup-20-september-2019/feed/ 0 7 great resources to inspire your agency marketing initiatives https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/7-great-resources-inspire-agency-marketing-initiatives/ https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/7-great-resources-inspire-agency-marketing-initiatives/#respond Thu, 02 Aug 2018 08:00:00 +0000 https://www.smartinsights.com/?p=102049 If you're trying to market an agency, these 7 resources and our 'Marketing your Agency' guide will help you Where do you turn to, to check your Agency’s new business framework is as comprehensive and potentially as effective as it …..

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]]> https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/7-great-resources-inspire-agency-marketing-initiatives/feed/ 0 10 Questions That Will Put Marketing Agencies In The Hot Seat https://www.smartinsights.com/traffic-building-strategy/10-questions-will-put-marketing-agencies-hot-seat/ https://www.smartinsights.com/traffic-building-strategy/10-questions-will-put-marketing-agencies-hot-seat/#comments Mon, 16 Jan 2017 15:00:00 +0000 http://www.smartinsights.com/?p=81562 How to select the very best agency for your business. So you want to hire a marketing agency. But how do you find the one that will deliver what it promises? What are the things you should ask and, most …..

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]]> https://www.smartinsights.com/traffic-building-strategy/10-questions-will-put-marketing-agencies-hot-seat/feed/ 1 How to get the most out of your digital marketing agency https://www.smartinsights.com/managing-digital-marketing/agency-selection/most-out-of-igital-marketing-agency/ https://www.smartinsights.com/managing-digital-marketing/agency-selection/most-out-of-igital-marketing-agency/#respond Wed, 27 Feb 2013 08:00:55 +0000 http://www.smartinsights.com/?p=20859 6 tips for a successful agency partnership Over the last 7 years, I've had experience of working with various different traditional and digital marketing agencies. Whilst one agency’s skill set may differ from another, what I have found to be …..

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