Patrick Kelly, Author at Smart Insights https://www.smartinsights.com/author/patrick-kellysmartinsights-com/ Digital Marketing > The Marketing Strategy Blog Tue, 12 Feb 2019 15:18:33 +0000 en-US hourly 1 Mobile visitors are 90% more likely to bounce if your pages load in over 1-5 seconds https://www.smartinsights.com/user-experience/mobile-visitors-90-likely-bounce-pages-load-1-5-seconds/ https://www.smartinsights.com/user-experience/mobile-visitors-90-likely-bounce-pages-load-1-5-seconds/#respond Mon, 24 Sep 2018 10:00:06 +0000 http://www.smartinsights.com/?p=86059 Brands across all industries need to rethink their mobile experiences to focus on speed A study by Google Research found that the average load time for a landing page on mobile is 22 seconds on an average 3G connection, while over …..

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]]> https://www.smartinsights.com/user-experience/mobile-visitors-90-likely-bounce-pages-load-1-5-seconds/feed/ 0 Facebook Engagement plummets in 2017 https://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-engagement-plummets-in-2017/ https://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-engagement-plummets-in-2017/#respond Fri, 29 Sep 2017 15:00:00 +0000 http://www.smartinsights.com/?p=97972 Chart of the Day: Image and Link post contribute to a 20% decrease in engagement Analysis of 880 million Facebook posts by brands in the last 12 months conducted by Buzzsumo has revealed that the average engagement was relatively steady in 2016. Come …..

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]]> https://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-engagement-plummets-in-2017/feed/ 0 Can you prove the ROI of your marketing? Here are the top challenges we’re all facing. https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/can-prove-roi-marketing-top-challenges-facing/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/can-prove-roi-marketing-top-challenges-facing/#respond Fri, 15 Sep 2017 15:00:41 +0000 http://www.smartinsights.com/?p=87384 Chart of the day: Reporting the ROI of Social and Content Marketing proving difficult for marketers As marketers we are constantly juggling more projects than seems possible at times -  planning the next campaign, delivering the current one as well as …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/can-prove-roi-marketing-top-challenges-facing/feed/ 0 Which channels do consumers use when researching products before buying online? https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/channels-consumers-use-researching-products-buying-online/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/channels-consumers-use-researching-products-buying-online/#respond Fri, 08 Sep 2017 15:00:48 +0000 http://www.smartinsights.com/?p=87671 Chart of the Day: Millennials  (18-34 year olds) utilize a greater range of channels before purchasing products online than Gen-X and Baby Boomers As consumers, we are more savvy with our purchases that ever before. By the time we have finally decided to buy …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/channels-consumers-use-researching-products-buying-online/feed/ 0 Marketing automation tactics to boost sales https://www.smartinsights.com/email-marketing/email-communications-strategy/marketing-automation-tactics-boost-sales/ https://www.smartinsights.com/email-marketing/email-communications-strategy/marketing-automation-tactics-boost-sales/#respond Wed, 30 Aug 2017 15:00:16 +0000 http://www.smartinsights.com/?p=95318 Chart of the Day: Looking to increase sales? Abandon Cart programs could be just what you need The opportunities Marketing Automation provides your business is immense. I've always found that it is more difficult to decide which sequences to launch …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/marketing-automation-tactics-boost-sales/feed/ 0 Google and Marketo: Marketings new BFFs https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/google-marketo-marketings-new-bffs/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/google-marketo-marketings-new-bffs/#respond Wed, 30 Aug 2017 11:00:15 +0000 http://www.smartinsights.com/?p=95217 Marketo forms a new alliance with Google Cloud Marketo, a leading marketing automation provider, recently announced their new alliance with Google Cloud. Starting in 2018 both companies will join forces to migrate Marketo's platform from their own data centres to the Google …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/google-marketo-marketings-new-bffs/feed/ 0 B2B or B2C? Either way, do you know what your customers really want? https://www.smartinsights.com/b2b-digital-marketing/b2b-b2c-either-way-know-customers-really-want/ https://www.smartinsights.com/b2b-digital-marketing/b2b-b2c-either-way-know-customers-really-want/#respond Fri, 25 Aug 2017 15:00:33 +0000 http://www.smartinsights.com/?p=94974 Chart of the Day: B2B consumers value a much more personal service than B2C consumers Across the web, you will find hundreds of thousands of articles describing the difference between B2B and B2C marketing and the differing needs of their respective …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-b2c-either-way-know-customers-really-want/feed/ 0 Which industries reach the email inbox the most? https://www.smartinsights.com/email-marketing/email-deliverability/industries-reach-email-inbox/ https://www.smartinsights.com/email-marketing/email-deliverability/industries-reach-email-inbox/#respond Wed, 16 Aug 2017 15:00:55 +0000 http://www.smartinsights.com/?p=94192 Chart of the Day: Finance, Manufacturing and Travel Industries reach the email inbox 9 out of 10 times For email marketers, the prospect of your emails not reaching the inbox has been a consistent worry. Email services for consumers (Gmail, Outlook etc) …..

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]]> https://www.smartinsights.com/email-marketing/email-deliverability/industries-reach-email-inbox/feed/ 0 The ecommerce industry can learn a lot from gaming https://www.smartinsights.com/ecommerce/ecommerce-industry-can-learn-lot-gaming/ https://www.smartinsights.com/ecommerce/ecommerce-industry-can-learn-lot-gaming/#respond Fri, 11 Aug 2017 15:00:52 +0000 http://www.smartinsights.com/?p=93740 Chart of the Day: Exclusives, rewards and a sense of achievement drive people to purchase Visit any ecommerce company website and you'll likely find you can sign up for a free account or a free trial of the product/tool/service, with which the …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-industry-can-learn-lot-gaming/feed/ 0 Is a mobile-first approach right for Financial Services Paid Media? https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/mobile-first-approach-right-financial-services-paid-media/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/mobile-first-approach-right-financial-services-paid-media/#respond Fri, 14 Jul 2017 15:00:20 +0000 http://www.smartinsights.com/?p=91777 Chart of the Day: Consumers prefer to compare and switch on desktop The need for businesses of all industries to perfect their mobile experience has never been more important than it is in 2017. Google promoting Accelerated Mobile Pages and …..

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