Marketing chatbots - Smart Insights https://www.smartinsights.com/tag/marketing-chatbots/ Digital Marketing > The Marketing Strategy Blog Fri, 22 Mar 2024 12:13:00 +0000 en-US hourly 1 How can I use ChatGPT for marketing? https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/how-can-i-use-chatgpt-for-marketing/ Fri, 16 Feb 2024 13:00:10 +0000 https://www.smartinsights.com/?p=164862 My example dialogues and use cases show the amazing opportunities for marketers from ChatGPT and other generative AI tools I’ve been advising on digital marketing and new innovations for over 25 years. Since it was called Internet Marketing… This tends …..

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]]> A briefing on the latest updates to ChatGPT relevant for marketing and business https://www.smartinsights.com/digital-marketing-strategy/a-briefing-on-the-latest-updates-to-chatgpt-relevant-for-marketing-and-business/ Sat, 10 Feb 2024 13:46:01 +0000 https://www.smartinsights.com/?p=165834 How do the latest updates to ChatGPT including GPT–4, AutoGPT, Plug-ins and ChatGPT Plus boost its potential for marketers? Since I originally wrote an article on Using ChatGPT for marketing just after ChatGPT launched, there has been a whirlwind of …..

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]]> 6 chatbot best practices for e-commerce sites https://www.smartinsights.com/customer-relationship-management/6-chatbot-best-practices-for-e-commerce-sites/ https://www.smartinsights.com/customer-relationship-management/6-chatbot-best-practices-for-e-commerce-sites/#respond Wed, 08 Jul 2020 14:23:00 +0000 https://www.smartinsights.com/?p=140770 Chatbot increases conversions, not just dialog, which is why you need to understand how best to use chatbots Live chatbot is not just for customer support anymore; it’s a proven engagement and revenue booster. Kayako.com shares some compelling statistics that …..

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]]> https://www.smartinsights.com/customer-relationship-management/6-chatbot-best-practices-for-e-commerce-sites/feed/ 0 The future of marketing is conversational https://www.smartinsights.com/marketing-planning/marketing-strategy/future-of-marketing-is-conversational/ https://www.smartinsights.com/marketing-planning/marketing-strategy/future-of-marketing-is-conversational/#respond Fri, 24 Apr 2020 15:10:00 +0000 https://www.smartinsights.com/?p=145160 Conversational marketing can introduce personalization across the buyer journey, leading to better results Only 22% of customers are happy with the level of personalization in digital retail. However, conversational marketing could offer true 1:1 personalization at every stage of the …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-strategy/future-of-marketing-is-conversational/feed/ 0 Live chat for customer support – 6 dos and don’ts https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/live-chat-for-customer-support-6-dos-and-donts/ https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/live-chat-for-customer-support-6-dos-and-donts/#respond Mon, 09 Dec 2019 15:00:00 +0000 https://www.smartinsights.com/?p=146796 Live chat is a valuable customer service tool, but you need to use it correctly. There is plenty you should do but also a number of things you need to avoid Excellent customer service has two critical elements. The first …..

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]]> https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/live-chat-for-customer-support-6-dos-and-donts/feed/ 0 Customers growing more frustrated at inability to get answers from brands https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/customers-growing-more-frustrated-at-inability-to-get-answers-from-brands/ https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/customers-growing-more-frustrated-at-inability-to-get-answers-from-brands/#respond Tue, 08 Oct 2019 14:00:00 +0000 https://www.smartinsights.com/?p=144557 Chart of the Week: 34% of customers are frustrated at not being able to find answers to simple questions. Could updated customer service channels help? As it becomes easier to find information and make purchases, customers are becoming increasingly impatient. …..

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]]> https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/customers-growing-more-frustrated-at-inability-to-get-answers-from-brands/feed/ 0 5 ways to utilize chatbots for a better customer experience https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/5-ways-utilize-chatbots-better-customer-experience/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/5-ways-utilize-chatbots-better-customer-experience/#respond Tue, 20 Nov 2018 09:00:00 +0000 https://www.smartinsights.com/?p=127784 An opted-in, highly engaged audience that enjoys real-time service from preferred brands will set the foundation for the ROI that businesses need to see There’s no denying that chatbots drew in a lot of attention last year. The tremendous hype …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/5-ways-utilize-chatbots-better-customer-experience/feed/ 0 Building Chatbots: Everything you need to know https://www.smartinsights.com/user-experience/building-chatbots-everything-need-know/ https://www.smartinsights.com/user-experience/building-chatbots-everything-need-know/#respond Fri, 28 Apr 2017 08:00:00 +0000 http://www.smartinsights.com/?p=86023 Building Chatbots: Everything you need to know Chatbots continue to receive a lot of hype in 2017, with companies including Facebook, Google, Microsoft and many others investing heavily in the technology. Smart Insights have covered how Pizza Express have built …..

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