Lewis Dormer, Author at Smart Insights https://www.smartinsights.com/author/lewis-dormer/ Digital Marketing > The Marketing Strategy Blog Fri, 12 Nov 2021 08:49:43 +0000 en-US hourly 1 Email marketing trends 2021 – 5 trends to watch https://www.smartinsights.com/email-marketing/email-marketing-trends-2021-5-trends-to-watch/ Tue, 19 Jan 2021 11:00:14 +0000 https://www.smartinsights.com/?p=157482 Industry experts explore the email marketing trends set to impact your strategy in 2021 and consider how COVID-19 has permanently and positively changed email marketing  In 2020, email marketing trends, like so many parts of our work and personal lives, …..

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]]> How do UK shoppers feel about Coronavirus? https://www.smartinsights.com/ecommerce/coronavirus-impacts-uk-shoppers/ https://www.smartinsights.com/ecommerce/coronavirus-impacts-uk-shoppers/#respond Tue, 17 Mar 2020 16:45:00 +0000 https://www.smartinsights.com/?p=149344 Chart of the week: 25% of UK shoppers polled by RetailX have reduced or completely stopped shopping 'in person at physical stores' while 5% report a temporary increase Data gathered by RetailX, on Wednesday 11 March, indicated some small but …..

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]]> https://www.smartinsights.com/ecommerce/coronavirus-impacts-uk-shoppers/feed/ 0 Facebook Stories and IGTV updates, Shell’s “drive carbon neutral” claims investigated – News roundup https://www.smartinsights.com/digital-marketing-strategy/news-roundup-13-march-2020/ https://www.smartinsights.com/digital-marketing-strategy/news-roundup-13-march-2020/#respond Fri, 13 Mar 2020 11:10:00 +0000 https://www.smartinsights.com/?p=149358 Facebook and Instagram issue rallying cry for social media marketers to meet customers on their terms, Shell investigated over "drive carbon neutral" claims, UK 2020 Budget and what it means for marketers Welcome to this week's news roundup, where we're …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/news-roundup-13-march-2020/feed/ 0 Coronavirus hits businesses, marketing events scrapped or moved online – News roundup https://www.smartinsights.com/digital-marketing-strategy/news-roundup-6-march-2020/ https://www.smartinsights.com/digital-marketing-strategy/news-roundup-6-march-2020/#respond Fri, 06 Mar 2020 12:45:06 +0000 https://www.smartinsights.com/?p=150865 Coronavirus impacts business operations across the globe, a swathe of marketing events have been canceled or moved online, ASA addresses volume of gambling ads, impressive new O2 campaign makes customer “Headline Act” You guessed it - the theme of the …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/news-roundup-6-march-2020/feed/ 0 Email marketing trends 2020 https://www.smartinsights.com/email-marketing/email-marketing-trends-2020/ https://www.smartinsights.com/email-marketing/email-marketing-trends-2020/#respond Mon, 13 Jan 2020 15:50:34 +0000 https://www.smartinsights.com/?p=145429 It's time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email's continued position as one of the most trusted communication channels available to marketers It’s …..

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]]> https://www.smartinsights.com/email-marketing/email-marketing-trends-2020/feed/ 0 Gender stereotyping ads banned by ASA and “zero-click” searches surge – News roundup https://www.smartinsights.com/digital-marketing-strategy/news-roundup-16-august-2019/ https://www.smartinsights.com/digital-marketing-strategy/news-roundup-16-august-2019/#respond Fri, 16 Aug 2019 14:00:21 +0000 https://www.smartinsights.com/?p=142677 ASA bans first ads under new gender stereotyping rules, Facebook seeks to eradicate hate speech and misinformation, zero-click searches surpass 50% of total Google searches and online 'brand safety' remains a cause for concern This week's roundup is a mixed …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/news-roundup-16-august-2019/feed/ 0 Campaign of the Week: KFC welcomes you to “Chicken Town – home of the imitators” https://www.smartinsights.com/digital-marketing-strategy/campaign-of-the-week-kfc-welcomes-you-to-chicken-town-home-of-the-imitators/ https://www.smartinsights.com/digital-marketing-strategy/campaign-of-the-week-kfc-welcomes-you-to-chicken-town-home-of-the-imitators/#respond Fri, 12 Jul 2019 14:56:32 +0000 https://www.smartinsights.com/?p=141059 KFC's "Chicken Town" campaign demonstrates the value that can be found in imitations, as it looks to repair and enhance its brand image in some unexpected ways. Have you ever been asked “Fancy a VFC?”, or found yourself in a …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/campaign-of-the-week-kfc-welcomes-you-to-chicken-town-home-of-the-imitators/feed/ 0 Tokenistic representation in LGBTQ+ marketing, Libra and a new Global Alliance for Responsible Media – News Roundup https://www.smartinsights.com/digital-marketing-strategy/lgbtq-marketing-libra-global-alliance-for-responsible-media-news-roundup/ https://www.smartinsights.com/digital-marketing-strategy/lgbtq-marketing-libra-global-alliance-for-responsible-media-news-roundup/#respond Fri, 21 Jun 2019 13:42:51 +0000 https://www.smartinsights.com/?p=140074 Survey shows 72% of LGBTQ+ community believe their representation is tokenistic, Facebook announces new cryptocurrency, Instagram looks to other companies to collectively tackle cyber-bullying, Global Alliance for Responsible Media, Voice Coalition announced Welcome to our weekly rundown of the week's …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/lgbtq-marketing-libra-global-alliance-for-responsible-media-news-roundup/feed/ 0 Campaign of the Week: Google takes aim at Apple https://www.smartinsights.com/managing-digital-marketing/campaign-of-the-week-google-takes-aim-at-apple/ https://www.smartinsights.com/managing-digital-marketing/campaign-of-the-week-google-takes-aim-at-apple/#respond Fri, 07 Jun 2019 14:00:43 +0000 https://www.smartinsights.com/?p=139359 In its recent comparative advertising campaign, Google promotes its Pixel 3a model as a cheaper and higher quality choice over Apple’s XS, putting it side-by-side with the Apple product in a face-off of the tech giants. Why beat about the …..

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]]> https://www.smartinsights.com/managing-digital-marketing/campaign-of-the-week-google-takes-aim-at-apple/feed/ 0 Campaign of the week: Gamble pays off for the British Army’s snowflake recruitment campaign https://www.smartinsights.com/digital-marketing-strategy/british-army-snowflake-recruitment-campaign/ https://www.smartinsights.com/digital-marketing-strategy/british-army-snowflake-recruitment-campaign/#respond Sun, 12 May 2019 14:00:00 +0000 https://www.smartinsights.com/?p=136431 How sparking debate can reward the risk-takers in advertising Despite the immediate public backlash around the British Army’s latest recruitment campaign, data suggests that it led to a drastic turnaround in the organization’s well-known struggles to bring in new recruits …..

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