Comments on: Latest Gartner Hype Cycles for Digital Marketing: 2009-2024

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Fri, 29 May 2020 06:55:50 +0000

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By: ofis koltukları

Sun, 27 Dec 2015 13:21:44 +0000

Thanks Dave. Good information post.

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By: Dave Chaffey

Mon, 23 Dec 2013 17:53:00 +0000

In reply to Jon Clements.

Hello Jon – thank you for sharing the Slideshare! Now had a moment to update the post with this.

Interesting comment about Real-Time marketing – it’s quite a high-level term – so not sure how useful it is – can include everything from media – RTB to social media response to optimisation/personalisation of creative on site – and none of those are new as are some other areas you and I have called out – I think Gartner is strongest on the technology hype cycle tbh.

Thanks again and all the best for 2014!

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By: Jon Clements

Fri, 06 Dec 2013 14:13:00 +0000

Dave

I imagine you’ve seen Gartner’s updated version of the digital marketing hype cycle but, if not, here it is: http://slidesha.re/18o0WTY

What struck me was the hype cycle time for real-time marketing which, with a 10-year hype cycle, seemed to one element of digital marketing crying out for faster levels of innovation. Can companies really wait that long for it to reach the “plateau of productivity”?

I covered more of the content creation/curation/cultivation elements cited by Gartner’s latest research here: http://bit.ly/18o1IQQ

However, I’m surprised if companies haven’t already seen the value of digital content marketing – in other words, they ought to be believing the hype!

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By: Dave Chaffey

Tue, 21 Dec 2010 19:25:50 +0000

Hello Dara, interesting!

I like your stressing the “contagion” aspect to help uptake – it has really helped adoption of iPhones and iPads – showing off apps to friends and family.

Takeaway: product/service innovators need to think how to build in this contagion/viral spread into their products where possible.

Dave

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By: Dara Bell

Tue, 21 Dec 2010 19:05:15 +0000

Hi Dave,

You can see the hype cycle at work with Wind Energy, Iphones and technology. I think the actual spread of a technology increases awareness and demand for it. For example you see turbines working on Shetland and you think perhaps they would work for you on the mainland.

There might be pain threshold overcome by the fact you have seen the tech in action. Maybe visiting Japan might tell you technology does not erode society but adds to it. Last your children have an Iphone so you get offay and used to tech and decide to abandon CDs.

The contagion aspect is important.

Thanks

Dara

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