Media channels - Smart Insights https://www.smartinsights.com/tag/media-channels/ Digital Marketing > The Marketing Strategy Blog Fri, 09 Feb 2024 15:11:43 +0000 en-US hourly 1 The difference between paid, owned and earned media https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/ https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/#comments Fri, 09 Feb 2024 15:15:24 +0000 http://www.smartinsights.com/?p=5973 With changes in media distribution, marketers are rapidly adapting their methods of budgeting, reporting, and investing in paid, owned and earned media to reach and engage their customers Investment in media is frequently grouped into the 3 media 'buckets' of …..

The post The difference between paid, owned and earned media appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/feed/ 23 The 5 best marketing channels for small businesses and startups https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/select-marketing-channels/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/select-marketing-channels/#comments Mon, 03 Jul 2023 08:00:23 +0000 http://www.smartinsights.com/?p=25069 How to select the best digital and traditional marketing channels from 30+ alternatives Small businesses have particularly limited resources whether it is people or budget, so it's crucial to select the most cost-effective communications to invest in. That means, free …..

The post The 5 best marketing channels for small businesses and startups appeared first on Smart Insights.

]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/select-marketing-channels/feed/ 16 3 keys to embracing the omnichannel customer revolution https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/3-keys-embracing-omnichannel-customer-revolution/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/3-keys-embracing-omnichannel-customer-revolution/#respond Mon, 20 Jun 2022 10:00:00 +0000 https://www.smartinsights.com/?p=145940 Planning how companies communicate with customers has always been an important aspect of marketing strategy. But the introduction of new omnichannel marketing technologies in the era of digital disruption makes it even more crucial today The pace of innovation continues …..

The post 3 keys to embracing the omnichannel customer revolution appeared first on Smart Insights.

]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/3-keys-embracing-omnichannel-customer-revolution/feed/ 0 Tech marketing strategy and planning for IT and high tech leaders https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/ https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/#respond Fri, 16 Apr 2021 14:30:00 +0000 http://www.smartinsights.com/?p=86495 Today, tech marketers and managers advocate for IT and high tech both internally in their businesses and externally to their target markets. We've got the marketing tools and training you need. Looking to strengthen your technology company's marketing strategy? As …..

The post Tech marketing strategy and planning for IT and high tech leaders appeared first on Smart Insights.

]]> https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/feed/ 0 Pharma marketing in 2021: The key digital skills and tools to invest in for your team this year https://www.smartinsights.com/digital-marketing-strategy/many-digital-specialists-needed-marketing-team/ https://www.smartinsights.com/digital-marketing-strategy/many-digital-specialists-needed-marketing-team/#respond Fri, 15 Jan 2021 16:00:00 +0000 http://www.smartinsights.com/?p=87332 As digital transformation continues to shape the new relationship between healthcare providers and their customers, upskill your pharma marketing team with the key digital skills and tools to improve performance The question of the key digital skills and tools in …..

The post Pharma marketing in 2021: The key digital skills and tools to invest in for your team this year appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/many-digital-specialists-needed-marketing-team/feed/ 0 A simple introduction to digital media – spot the difference!? https://www.smartinsights.com/traffic-building-strategy/media-selection/an-introduction-to-digital-media-infographic/ https://www.smartinsights.com/traffic-building-strategy/media-selection/an-introduction-to-digital-media-infographic/#comments Tue, 07 Apr 2020 13:20:00 +0000 http://www.smartinsights.com/?p=22860 This tube map is a great way to summarise online marketing options to non-digital specialists or to check your digital media knowledge for skills gaps You will know from our digital media infographics and success maps that we're big fans of …..

The post A simple introduction to digital media – spot the difference!? appeared first on Smart Insights.

]]> https://www.smartinsights.com/traffic-building-strategy/media-selection/an-introduction-to-digital-media-infographic/feed/ 8