Agile Marketing https://www.smartinsights.com/tag/agile-marketing/ Digital Marketing > The Marketing Strategy Blog Sat, 01 Aug 2020 10:07:47 +0000 en-US hourly 1 7 agile marketing techniques to help you deliver projects more effectively https://www.smartinsights.com/digital-marketing-strategy/7-agile-marketing-techniques-deliver-projects-effectively/ https://www.smartinsights.com/digital-marketing-strategy/7-agile-marketing-techniques-deliver-projects-effectively/#respond Fri, 22 May 2020 14:40:51 +0000 https://www.smartinsights.com/?p=104930 It may have originated in the world of software development, but agile ways of working can significantly benefit marketing teams to perform more effectively. What is 'agile', I hear you ask? Focused on collaboration, communication, and iteration, agile methodologies have …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/7-agile-marketing-techniques-deliver-projects-effectively/feed/ 0 Enhancing your marketing with an agile approach https://www.smartinsights.com/managing-digital-marketing/growth-hacking/enhancing-your-marketing-with-an-agile-approach/ https://www.smartinsights.com/managing-digital-marketing/growth-hacking/enhancing-your-marketing-with-an-agile-approach/#respond Fri, 15 May 2020 14:00:00 +0000 https://www.smartinsights.com/?p=135333 Marketers can no longer afford to make 12-month marketing plans and review them annually. The agile approach of marketing enables them to review the performance of their campaigns every 2 weeks, recalibrate the process and iterate accordingly There was a …..

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]]> https://www.smartinsights.com/managing-digital-marketing/growth-hacking/enhancing-your-marketing-with-an-agile-approach/feed/ 0 An introduction to the agile mindset https://www.smartinsights.com/digital-marketing-strategy/an-introduction-to-the-agile-mindset/ https://www.smartinsights.com/digital-marketing-strategy/an-introduction-to-the-agile-mindset/#respond Fri, 04 Oct 2019 08:00:00 +0000 https://www.smartinsights.com/?p=144565 The theory, principles and practices of agile ways of working Over the last few years, I have consistently heard and seen references to the terms ‘agile’ and ‘scrum’, most notably in a technology and project management context. However, more recently …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/an-introduction-to-the-agile-mindset/feed/ 0 How agile marketers can take a page from DevOps teams https://www.smartinsights.com/digital-marketing-strategy/how-agile-marketers-can-take-a-page-from-devops-teams/ https://www.smartinsights.com/digital-marketing-strategy/how-agile-marketers-can-take-a-page-from-devops-teams/#respond Tue, 10 Sep 2019 14:36:00 +0000 https://www.smartinsights.com/?p=134152 Marketers need to become even more agile to reach their audience with the right message, at the right time and through the right channel The world of DevOps is evolving, with more and more enterprises integrating this approach into their …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-agile-marketers-can-take-a-page-from-devops-teams/feed/ 0 How companies are expanding into different markets globally https://www.smartinsights.com/localization/companies-expanding-different-markets-globally/ https://www.smartinsights.com/localization/companies-expanding-different-markets-globally/#respond Tue, 18 Dec 2018 15:00:19 +0000 https://www.smartinsights.com/?p=129418 As much as expanding your business globally is important, you have to make sure you conquer the local market first Globalization has really transformed how we view our world. Globalization, whether you believe it to be good or bad, has …..

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]]> https://www.smartinsights.com/localization/companies-expanding-different-markets-globally/feed/ 0 Agile Digital Marketing Campaigns: A five-step framework https://www.smartinsights.com/digital-marketing-strategy/agile-digital-marketing-five-steps/ https://www.smartinsights.com/digital-marketing-strategy/agile-digital-marketing-five-steps/#respond Tue, 09 Oct 2018 10:00:00 +0000 https://www.smartinsights.com/?p=124834 Agile digital marketing: It's time to consider how focusing on agility can reenergize your marketing efforts. As a marketer, you are probably familiar with the traditional waterfall process. This is where your team creates monthly, quarterly, and yearly plans comprised …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/agile-digital-marketing-five-steps/feed/ 0 4 Tenets of Agile Marketing and Why You Should Be Using Them in 2017 https://www.smartinsights.com/marketing-planning/4-tenets-agile-marketing-using-2017/ https://www.smartinsights.com/marketing-planning/4-tenets-agile-marketing-using-2017/#respond Fri, 18 Aug 2017 14:00:00 +0000 http://www.smartinsights.com/?p=93904 Agile Marketing holds the power to transform your company in 2017. Agile is a technique that has been enthusiastically adopted organizations of all sizes and across every industry. No matter where your business currently stands with its goals, Agile Marketing …..

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]]> https://www.smartinsights.com/marketing-planning/4-tenets-agile-marketing-using-2017/feed/ 0 3 Principles of Lean Marketing https://www.smartinsights.com/goal-setting-evaluation/performance-management/principles-lean-marketing/ https://www.smartinsights.com/goal-setting-evaluation/performance-management/principles-lean-marketing/#comments Wed, 04 May 2016 14:00:00 +0000 http://www.smartinsights.com/?p=72009 To succeed your start-up must be lean. These are key principles to apply to marketing Around the world, thousands of new businesses with exciting new ideas for original products start up every day. To say most of them fail is …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/performance-management/principles-lean-marketing/feed/ 2 How to compete with digital disruptors through enchanced customer experience https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/how-to-compete-with-digital-disruptors-through-enchanced-customer-experience/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/how-to-compete-with-digital-disruptors-through-enchanced-customer-experience/#respond Thu, 20 Aug 2015 07:30:00 +0000 http://www.smartinsights.com/?p=57310 Five recommendations for approaching digital innovation in order to serve the customer better Through using digital technology and media, customers have found new ways to communicate, consume and share. They now measure the performance of organisations and the brand experience …..

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]]> https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/how-to-compete-with-digital-disruptors-through-enchanced-customer-experience/feed/ 0 Why agile marketing must be about more than social media https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/why-agile-marketing-must-be-about-more-than-social-media/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/why-agile-marketing-must-be-about-more-than-social-media/#respond Thu, 13 Aug 2015 07:00:17 +0000 http://www.smartinsights.com/?p=57106 4 Agile Marketing Experts give their views on what it takes Unfortunately, too many marketers have confused ad-hoc social media promotions with genuine agile marketing. While the original concept of ‘agile’ as a way of working was first popularised in …..

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