I want my prospective customers & clients to feel LESS overwhelmed by what I’m about to offer. I don’t want to contribute to their anxiety and overwhelm. There’s an entire brigade (Universe actually) of – shall I say – low to medium grade “marketing experts ” out there (MOST of them noticeably markets turned into software developers) who ADD to the general overwhelm.

How I long for the day of digital marketing authenticity & maturity where it’s all so much less about creating the anxiety of “missing out” and “latest tools” and the really GOOD stuff is simply presented with clear & simple messages and is given the opportunity to shine in its own right without all the bells & whistles added to create anxiety & urgency.

Authentic products & services need to STAND CLEAR of the hype & crap.

Certainly be mindful of the value of this kind of report though – psychology in sales is VALID. I believe it just doesn’t need to be prostituted.