Marketing personas - Smart Insights https://www.smartinsights.com/archive/persuasion-marketing/marketing-personas/ Digital Marketing > The Marketing Strategy Blog Fri, 10 Mar 2023 15:40:14 +0000 en-US hourly 1 Web personas – best practices and examples https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/#comments Fri, 10 Mar 2023 16:00:53 +0000 http://www.smartinsights.com/?p=4399 An introduction to best practices for using buyer web personas to create more customer-centric websites Creating personas of website visitors is a powerful technique for helping increase the usability and customer-centricity of a website as part of a user-centered design …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/feed/ 19 This is why now is the time to do persona research https://www.smartinsights.com/persuasion-marketing/marketing-personas/this-is-why-now-is-the-time-to-do-persona-research/ https://www.smartinsights.com/persuasion-marketing/marketing-personas/this-is-why-now-is-the-time-to-do-persona-research/#respond Wed, 06 Nov 2019 15:16:14 +0000 https://www.smartinsights.com/?p=112629 I'm sorry to break it to you, but building personas will probably take twice as long as you think it will. Now's the time to create accurate personas to reap the rewards from doing so. When thinking about personas, what comes …..

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]]> https://www.smartinsights.com/persuasion-marketing/marketing-personas/this-is-why-now-is-the-time-to-do-persona-research/feed/ 0 Elevate the buyer persona and embrace the radical buyer https://www.smartinsights.com/persuasion-marketing/marketing-personas/elevate-buyer-persona-embrace-radical-buyer/ https://www.smartinsights.com/persuasion-marketing/marketing-personas/elevate-buyer-persona-embrace-radical-buyer/#respond Mon, 25 Mar 2019 11:00:00 +0000 http://www.smartinsights.com/?p=88027 Use your customer data to find and target your most valuable customers As every savvy marketer knows, using buyer personas is a time-honored technique that helps ensure messaging stays focused on the customer — nearly 60% of B2B marketers currently use them. The …..

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]]> https://www.smartinsights.com/persuasion-marketing/marketing-personas/elevate-buyer-persona-embrace-radical-buyer/feed/ 0 How ethnography can help improve UX https://www.smartinsights.com/persuasion-marketing/marketing-personas/how-ethnography-can-help-improve-ux/ https://www.smartinsights.com/persuasion-marketing/marketing-personas/how-ethnography-can-help-improve-ux/#respond Thu, 19 Apr 2018 10:00:11 +0000 https://www.smartinsights.com/?p=113456 Short ethnography studies can help to create personas and improve your website user experience and usability Anyone who reads my Smart Insights blog posts will probably know by now that I try to achieve two things: Show marketers that research …..

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]]> https://www.smartinsights.com/persuasion-marketing/marketing-personas/how-ethnography-can-help-improve-ux/feed/ 0 Dave Chaffey on how to use personas for Digital Marketing https://www.smartinsights.com/persuasion-marketing/marketing-personas/dave-chaffey-use-personas-digital-marketing/ https://www.smartinsights.com/persuasion-marketing/marketing-personas/dave-chaffey-use-personas-digital-marketing/#respond Tue, 10 Apr 2018 14:00:00 +0000 http://www.smartinsights.com/?p=75214 Dave Chaffey talks with Grant LeBoff about how to correctly use Marketing Personas Personas are a term that you often hear marketers discussing, but don't always completely understand. In this video, Dave Chaffey, our CEO and  author of Digital Marketing, explains …..

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]]> https://www.smartinsights.com/persuasion-marketing/marketing-personas/dave-chaffey-use-personas-digital-marketing/feed/ 0 Persuasion Marketing: How to Create Personas to Better Engage Your Audience https://www.smartinsights.com/persuasion-marketing/marketing-personas/persuasion-marketing-create-personas-better-engage-audience/ https://www.smartinsights.com/persuasion-marketing/marketing-personas/persuasion-marketing-create-personas-better-engage-audience/#respond Mon, 09 Apr 2018 08:00:00 +0000 http://www.smartinsights.com/?p=73559 Improve audience understanding for more persuasive marketing campaigns in four steps Gone are the days of randomly placing keywords and ranking for any term we liked. Today’s savvy marketer recognizes that in order to succeed in the Google search results, …..

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]]> https://www.smartinsights.com/persuasion-marketing/marketing-personas/persuasion-marketing-create-personas-better-engage-audience/feed/ 0 How analyzing customer behaviour using personas can improve your B2B E-commerce strategy   https://www.smartinsights.com/persuasion-marketing/marketing-personas/analysing-your-customers-behaviour-to-improve-your-e-commerce-strategy/ https://www.smartinsights.com/persuasion-marketing/marketing-personas/analysing-your-customers-behaviour-to-improve-your-e-commerce-strategy/#respond Fri, 03 Feb 2017 15:00:00 +0000 http://www.smartinsights.com/?p=58641 Analysing your customers behaviour using buyer personas to improve your B2B E-commerce strategy Is your B2B e-commerce strategy stagnating? If so, your buyer personas may be the weak link. A buyer persona is a semi-fictional representation of your ideal customer …..

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]]> https://www.smartinsights.com/persuasion-marketing/marketing-personas/analysing-your-customers-behaviour-to-improve-your-e-commerce-strategy/feed/ 0 Using buyer personas in content marketing https://www.smartinsights.com/persuasion-marketing/marketing-personas/using-buyer-personas-content-marketing/ https://www.smartinsights.com/persuasion-marketing/marketing-personas/using-buyer-personas-content-marketing/#comments Wed, 01 Feb 2017 11:00:18 +0000 http://www.smartinsights.com/?p=36714 Which Key Features Must Your Persona Include? Personas are a well-established marketing technique to help produce more customer-focused communications. They can be applied to both business-to-business and business-to-consumer markets. However taking a look at how marketers search for information about …..

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]]> https://www.smartinsights.com/persuasion-marketing/marketing-personas/using-buyer-personas-content-marketing/feed/ 2 Qualitative research is vital for personas https://www.smartinsights.com/persuasion-marketing/marketing-personas/qualitative-research-vital-personas/ https://www.smartinsights.com/persuasion-marketing/marketing-personas/qualitative-research-vital-personas/#respond Tue, 31 Jan 2017 16:00:24 +0000 http://www.smartinsights.com/?p=83627 Chart of the day: Qualitative research dominates persona research and such research leads to revenue success Most businesses are using qualitative research techniques such as interviews to create their personas, according to research by Cintell. Quantitative techniques such as surveys …..

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]]> https://www.smartinsights.com/persuasion-marketing/marketing-personas/qualitative-research-vital-personas/feed/ 0 Customer journey analysis : Financial services example https://www.smartinsights.com/persuasion-marketing/marketing-personas/customer-journey-analysis/ https://www.smartinsights.com/persuasion-marketing/marketing-personas/customer-journey-analysis/#respond Thu, 05 Jan 2017 16:00:45 +0000 http://www.smartinsights.com/?p=82479 Chart of the Day: A conversion funnel example from the loans sector A different format of chart for today, showing analysis and modelling for digital marketing rather than statistics on adoption or benchmarks. The recommended Smart Insights approach for creating …..

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