Email marketing - Smart Insights https://www.smartinsights.com/archive/email-marketing/ Digital Marketing > The Marketing Strategy Blog Tue, 02 Jan 2024 15:46:11 +0000 en-US hourly 1 2024 Email marketing statistics compilation including open rates, clickthrough rates and click-to-open rates https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/ https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/#comments Tue, 02 Jan 2024 09:55:26 +0000 http://www.smartinsights.com/?p=4645 Our compilation of average email open rates and click-through rate data. What's a good open rate for email? Review our recommended statistics sources to benchmark your email campaigns for your industry sector When I run training workshops on Email marketing, …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/feed/ 130 8 email marketing experience trends for 2024 https://www.smartinsights.com/email-marketing/8-email-marketing-experience-trends-to-focus-on-in-2024/ Thu, 02 Nov 2023 11:10:51 +0000 https://www.smartinsights.com/?p=167348 Try these 8 new and trending customer-centric approaches to help you keep proving your value to leads and customers over email Marketing trends forecasts should be resources marketers can consult to help them set strategic priorities for the coming year. …..

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]]> Using AI for Email with a human touch: How marketers can leverage AI without sacrificing quality https://www.smartinsights.com/email-marketing/using-ai-for-email-with-a-human-touch-how-marketers-can-leverage-ai-without-sacrificing-quality/ Mon, 26 Jun 2023 15:25:00 +0000 https://www.smartinsights.com/?p=166279 Maximizing the potential of AI in email marketing with our human expertise Picking a path through the ever-growing AI maze in email marketing is a challenge for today's digital marketers. While AI tools offer efficiency and support, relying solely on …..

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]]> Automated email campaign planning: nurture and event-triggered communications https://www.smartinsights.com/email-marketing/behavioural-email-marketing/how-to-plan-event-triggered-email-campaigns/ https://www.smartinsights.com/email-marketing/behavioural-email-marketing/how-to-plan-event-triggered-email-campaigns/#comments Thu, 19 Aug 2021 14:00:32 +0000 http://www.smartinsights.com/?p=3596 Using tables and flow charts to visualize and plan automated email communications Research shows that behavioral email communication is a powerful technique. Planning and optimizing an automated email campaign strategy empowers marketers and managers to follow-up online customer actions to …..

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]]> https://www.smartinsights.com/email-marketing/behavioural-email-marketing/how-to-plan-event-triggered-email-campaigns/feed/ 39 Email marketing trends 2021 – 5 trends to watch https://www.smartinsights.com/email-marketing/email-marketing-trends-2021-5-trends-to-watch/ Tue, 19 Jan 2021 11:00:14 +0000 https://www.smartinsights.com/?p=157482 Industry experts explore the email marketing trends set to impact your strategy in 2021 and consider how COVID-19 has permanently and positively changed email marketing  In 2020, email marketing trends, like so many parts of our work and personal lives, …..

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]]> Effective email marketing – Capture more abandoned carts with this email sequence https://www.smartinsights.com/email-marketing/email-communications-strategy/capture-abandoned-carts-email-marketing-sequence/ https://www.smartinsights.com/email-marketing/email-communications-strategy/capture-abandoned-carts-email-marketing-sequence/#respond Tue, 19 May 2020 18:42:39 +0000 https://www.smartinsights.com/?p=124477 Recapture the attention - and transactions - of your e-commerce cart abandoners with effective email marketing sequences Every hour of every day thousands of e-commerce website visitors add items to their shopping carts, then quietly leave without purchasing anything. Even …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/capture-abandoned-carts-email-marketing-sequence/feed/ 0 Identify missed opportunities in your email marketing https://www.smartinsights.com/email-marketing/email-communications-strategy/identify-opportunities-email-marketing/ https://www.smartinsights.com/email-marketing/email-communications-strategy/identify-opportunities-email-marketing/#respond Tue, 28 Apr 2020 18:27:24 +0000 https://www.smartinsights.com/?p=152938 What email marketing opportunities do you miss in your transactional emails? There’s no question that email marketing is one of the key opportunities for almost any marketing team. When thinking about it, newsletters and other promotional emails are usually the …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/identify-opportunities-email-marketing/feed/ 0 What email content do your customers want to receive? https://www.smartinsights.com/email-marketing/email-communications-strategy/what-email-content-do-your-customers-want-to-receive/ https://www.smartinsights.com/email-marketing/email-communications-strategy/what-email-content-do-your-customers-want-to-receive/#respond Tue, 31 Mar 2020 15:30:00 +0000 https://www.smartinsights.com/?p=149362 Chart of the week: Discounts, receipts and advanced notice of products/sales are the top performers for email content according to customers, but marketers are not following suit in their email comms The Data & Marketing Association (DMA) published its Marketer …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/what-email-content-do-your-customers-want-to-receive/feed/ 0 How do mature consumers respond to email marketing? [Infographic] https://www.smartinsights.com/email-marketing/email-communications-strategy/how-do-mature-consumers-respond-to-email-marketing-infographic/ https://www.smartinsights.com/email-marketing/email-communications-strategy/how-do-mature-consumers-respond-to-email-marketing-infographic/#respond Tue, 31 Mar 2020 14:55:45 +0000 https://www.smartinsights.com/?p=152067 Insights from the Data & Marketing Association’s head of insight, Tim Bond, reveals email attitudes and behaviours among demographics over 45 years old The technological world that we live and work in continues to evolve, seemingly offering new ways to …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/how-do-mature-consumers-respond-to-email-marketing-infographic/feed/ 0 9 real-world strategies to grow an email list https://www.smartinsights.com/email-marketing/email-list-management-ecrm/list-growth/ https://www.smartinsights.com/email-marketing/email-list-management-ecrm/list-growth/#comments Tue, 10 Mar 2020 12:15:34 +0000 http://www.smartinsights.com/?p=16464 A case study showing how Lucky Voice doubled the size of their email list Having more people to market to is better, it’s a "no brainer". Of course, I don’t mean bulking up an email database with poor quality data. …..

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