Email communications strategy - Smart Insights https://www.smartinsights.com/archive/email-marketing/email-communications-strategy/ Digital Marketing > The Marketing Strategy Blog Tue, 02 Jan 2024 15:46:11 +0000 en-US hourly 1 2024 Email marketing statistics compilation including open rates, clickthrough rates and click-to-open rates https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/ https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/#comments Tue, 02 Jan 2024 09:55:26 +0000 http://www.smartinsights.com/?p=4645 Our compilation of average email open rates and click-through rate data. What's a good open rate for email? Review our recommended statistics sources to benchmark your email campaigns for your industry sector When I run training workshops on Email marketing, …..

The post 2024 Email marketing statistics compilation including open rates, clickthrough rates and click-to-open rates appeared first on Smart Insights.

]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/feed/ 130 Effective email marketing – Capture more abandoned carts with this email sequence https://www.smartinsights.com/email-marketing/email-communications-strategy/capture-abandoned-carts-email-marketing-sequence/ https://www.smartinsights.com/email-marketing/email-communications-strategy/capture-abandoned-carts-email-marketing-sequence/#respond Tue, 19 May 2020 18:42:39 +0000 https://www.smartinsights.com/?p=124477 Recapture the attention - and transactions - of your e-commerce cart abandoners with effective email marketing sequences Every hour of every day thousands of e-commerce website visitors add items to their shopping carts, then quietly leave without purchasing anything. Even …..

The post Effective email marketing – Capture more abandoned carts with this email sequence appeared first on Smart Insights.

]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/capture-abandoned-carts-email-marketing-sequence/feed/ 0 Identify missed opportunities in your email marketing https://www.smartinsights.com/email-marketing/email-communications-strategy/identify-opportunities-email-marketing/ https://www.smartinsights.com/email-marketing/email-communications-strategy/identify-opportunities-email-marketing/#respond Tue, 28 Apr 2020 18:27:24 +0000 https://www.smartinsights.com/?p=152938 What email marketing opportunities do you miss in your transactional emails? There’s no question that email marketing is one of the key opportunities for almost any marketing team. When thinking about it, newsletters and other promotional emails are usually the …..

The post Identify missed opportunities in your email marketing appeared first on Smart Insights.

]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/identify-opportunities-email-marketing/feed/ 0 What email content do your customers want to receive? https://www.smartinsights.com/email-marketing/email-communications-strategy/what-email-content-do-your-customers-want-to-receive/ https://www.smartinsights.com/email-marketing/email-communications-strategy/what-email-content-do-your-customers-want-to-receive/#respond Tue, 31 Mar 2020 15:30:00 +0000 https://www.smartinsights.com/?p=149362 Chart of the week: Discounts, receipts and advanced notice of products/sales are the top performers for email content according to customers, but marketers are not following suit in their email comms The Data & Marketing Association (DMA) published its Marketer …..

The post What email content do your customers want to receive? appeared first on Smart Insights.

]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/what-email-content-do-your-customers-want-to-receive/feed/ 0 How do mature consumers respond to email marketing? [Infographic] https://www.smartinsights.com/email-marketing/email-communications-strategy/how-do-mature-consumers-respond-to-email-marketing-infographic/ https://www.smartinsights.com/email-marketing/email-communications-strategy/how-do-mature-consumers-respond-to-email-marketing-infographic/#respond Tue, 31 Mar 2020 14:55:45 +0000 https://www.smartinsights.com/?p=152067 Insights from the Data & Marketing Association’s head of insight, Tim Bond, reveals email attitudes and behaviours among demographics over 45 years old The technological world that we live and work in continues to evolve, seemingly offering new ways to …..

The post How do mature consumers respond to email marketing? [Infographic] appeared first on Smart Insights.

]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/how-do-mature-consumers-respond-to-email-marketing-infographic/feed/ 0 Updating your email marketing strategy for 2020 https://www.smartinsights.com/email-marketing/email-communications-strategy/updating-your-email-marketing-strategy-for-2020/ https://www.smartinsights.com/email-marketing/email-communications-strategy/updating-your-email-marketing-strategy-for-2020/#respond Wed, 22 Jan 2020 11:00:00 +0000 https://www.smartinsights.com/?p=148493 Chart of the Week: 45% of marketers say increasing engagement is the biggest challenge for email strategies and yet this isn’t a primary goal to work toward. Email marketing has long been a tactic that delivers high ROI, which means …..

The post Updating your email marketing strategy for 2020 appeared first on Smart Insights.

]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/updating-your-email-marketing-strategy-for-2020/feed/ 0 Enhancing email marketing performance with artificial intelligence https://www.smartinsights.com/email-marketing/email-communications-strategy/enhancing-email-marketing-performance-artificial-intelligence/ https://www.smartinsights.com/email-marketing/email-communications-strategy/enhancing-email-marketing-performance-artificial-intelligence/#respond Tue, 03 Dec 2019 09:17:01 +0000 https://www.smartinsights.com/?p=129474 Marketing AI implies the art and science of personalized marketing in an age where creativity and simple data collection are not enough to drive your business forward Not long ago, the marketing process was seen as a human endeavor perfected …..

The post Enhancing email marketing performance with artificial intelligence appeared first on Smart Insights.

]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/enhancing-email-marketing-performance-artificial-intelligence/feed/ 0 Only 37% of personal emails are considered “useful” https://www.smartinsights.com/email-marketing/email-communications-strategy/only-37-of-personal-emails-are-considered-useful/ https://www.smartinsights.com/email-marketing/email-communications-strategy/only-37-of-personal-emails-are-considered-useful/#respond Tue, 15 Oct 2019 10:00:00 +0000 https://www.smartinsights.com/?p=145152 Chart of the Week: Only 57% of personal emails are now being opened by recipients and just 37% are viewed as being useful People are now spending less time checking their emails, according to research from Adobe. Personal emails have …..

The post Only 37% of personal emails are considered “useful” appeared first on Smart Insights.

]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/only-37-of-personal-emails-are-considered-useful/feed/ 0 Getting the most out of your email marketing campaign [Infographic] https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-campaign-infographic/ https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-campaign-infographic/#respond Thu, 03 Oct 2019 08:00:00 +0000 https://www.smartinsights.com/?p=144562 Should you sneak marketing into your newsletter? Email marketing is an oldie but goodie. It ties in second place as the second-most popular marketing method in the United States. It’s popular because it works. As long as you can get …..

The post Getting the most out of your email marketing campaign [Infographic] appeared first on Smart Insights.

]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-campaign-infographic/feed/ 0 4 essentials of an effective email localization campaign https://www.smartinsights.com/email-marketing/4-essentials-email-localization-campaign/ https://www.smartinsights.com/email-marketing/4-essentials-email-localization-campaign/#respond Thu, 19 Sep 2019 09:50:00 +0000 https://www.smartinsights.com/?p=134142 Email localization goes beyond content translation. Here’s how you can build customer trust and engagement in countries other than your own, using email localization Contrary to popular belief, email marketing is not dead. In fact, there are over 280 million emails …..

The post 4 essentials of an effective email localization campaign appeared first on Smart Insights.

]]> https://www.smartinsights.com/email-marketing/4-essentials-email-localization-campaign/feed/ 0