Posts by James Carson
James Carson is a Content Strategy consultant and owner of Carson Content. He was formerly Head of Digital Marketing at Bauer Media, where he oversaw digital integration and content strategy for some of the UK's largest media brands including FHM, Grazia and heat. You can talk to him on Twitter, Google+ or LinkedIn.
Which digital marketing activities you should keep in-house or outsource? The companies that continue to move to a more integrated digital model while managing their Digital Transformation process, may be left wondering which activities are best to be outsourced and which …..
A review of digital change management – examining ‘top down’ and ‘bottom up’methods “Like so many other revolutions, digital marketing has taken hold from the bottom up. Here, we find digital natives steeped in digital culture and practice — twenty- …..
Do We Need a Digital Department At All? When I began working on the Smart Insights Digital Transformation guide, I believed that the days of the digital department were numbered. After all, if digital integration was a true goal of a …..
An introduction to the “Hero’s Journey” method of storytelling Your product or services will likely solve a problem for your customers, or fulfil particular needs and wants. No matter how boring you view this product, it sits within a ‘story …..
Practical advice on WHO you need to execute your content marketing strategy Many content roles I see are the domain of trained Journalists and Copywriters, but this doesn’t always add up. On the web, many of the best examples of engaging …..
A practical guide to setting up categories and tags on your blog or website For every content project I’ve been involved with, categories and tags have had a role to play. Sometimes, there are clearly defined systems, which make a …..
A 3 Phased Approach to integrating Content and SEO Audits In every book about Content Strategy, the recommended process will have an audit as one of the first steps; this is much the same as for Search Engine Optimisation. Granted, there …..
