Posts by Somya Mehta
Google Analytics has not only made it easier for data-driven marketers to work in compliance with GDPR, but has also introduced a new feature to improve sales and marketing integration In an era where every marketer is aspiring to be …..
Chart of the day: How does device preference for online activity differ with generations? Marketers are always raving about Millenials and how important it is, for their brand to reach and target this segment of the population, especially the youth-oriented …..
Chart of the day: Customer Experience is the main focus for brand marketers looking to strengthen their brand marketing strategy for 2018 Branding has always been a hot topic of discussion amongst marketers, as there seem to be a number …..
Should you be using omnichannel marketing to boost customer experience? It has now become vital for brands to inject their unique voice in every communications channel that they make use of, be consistent with pricing policies and promotional offers to …..
ICYMI: Now that Snapchat has a new Insights feature, will it help calm down the miffed Snapchat Influencers? With it’s recent layout change, Snapchat has been on the receiving end of some major flack from its users. There now seems …..
Facebook messenger hasn’t been around for that long but it has definitely made an impression. With 1.2 billion active users, ⅙ of the global population is using this app! Messaging apps have become extremely popular overtime, with a lot of …..
The social media giant is finally listening. Facebook has recently been switching things up to “better” suit its users – or has it really? A while ago, Facebook announced changes to its algorithm, showing users less public content, like posts …..
Chart of the Day: Consumer Interest in Using Voice Assistants and Voice Search Originating from the smartphone trend of voice search, where Apple and Google introduced voice assistants on their smartphone operating systems, we now have voice interactions through the …..
Whether you’re hastily booking a last-minute meal for two, or boycotting the societal conventions and watching Netflix at home, in your PJs, it’s that time of the year again! Boyfriends are panic buying 100 roses for £25 at Aldi and …..
Chart of the Day: Reasons why marketers are considering a change of job As companies continue to grow and the competition increases, staff retention seems to be a recurrent issue for any employer hiring marketers. Especially as the new year unfolds, …..
