Jon Paget, Author at Smart Insights

Will your B2B marketing strategy keep up with the latest B2B trends for 2024?

Jon Paget — Thu, 07 Sep 2023 14:51:58 +0000

Why you need to rethink your B2B marketing strategy to keep up with the pace of change Let’s start with addressing the status quo. For a long time, tried and tested B2B marketing strategies have been based around a linear …..

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Virgin Media need a CRM Manager

Jon Paget — Fri, 22 Nov 2013 08:30:48 +0000

At least I assume they do. 12 months ago after subscribing to their home media package (phone, TV and wifi), I started receiving letters through the post from Virgin Mobile trying to sell me a new mobile phone contract. I …..

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Searching for the real value of Facebook marketing

Jon Paget — Thu, 24 Oct 2013 09:33:54 +0000

A case study showing how to research the impact of Facebook on sales The journey of measuring Facebook success has been fast paced. It started with how big your fan page was (counting likes), then to visits from social profiles, to …..

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Using tools for better community management

Jon Paget — Tue, 22 Jan 2013 15:47:33 +0000

Our experiences with using Social Bakers for social media management Community management is not an easy job. Anyone responsible for an active Facebook and/or Twitter profile will tell you that. The skill set has evolved quickly and was summed up …..

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Launching a new WordPress Blog for a business – Part 1

Jon Paget — Thu, 20 Sep 2012 07:24:42 +0000

A 5 step process for creating or refreshing a business blog Whether launching a new WordPress blog or, as in my case, relaunching an existing blog, there are many issues to consider and a number of ways to approach the …..

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Managing customer service using social media

Jon Paget — Tue, 12 Jun 2012 06:58:21 +0000

9 tips and good practice examples to improve customer service quality through the big five social networks and other tools Many savvy marketers have known for a long time that social media is more than just facebook pages and YouTube …..

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Growing your community on Facebook

Jon Paget — Wed, 15 Feb 2012 08:10:00 +0000

To grow your online community you need to engage it For many brands, social media is becoming a significant part of, if not central to, theirdigital marketing strategy. This being the case, the question of whether or not to grow …..

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Attribution modelling for social media

Jon Paget — Tue, 13 Dec 2011 08:33:55 +0000

My experiences of using attribution as a social media marketer Attribution modelling has certainly been a hot topic in 2011 and many brands have started to reap the rewards of optimising their online marketing budgets and reallocating marketing resources using …..

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Taking the right first steps in social media marketing

Jon Paget — Tue, 04 Oct 2011 08:56:52 +0000

6 key questions to ask about how a brand uses social media I work in the travel industry which, most of the time, seems like a great place to be for a digital marketer. It lends itself to rich, original …..

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