Google Analytics Setup - Smart Insights https://www.smartinsights.com/archive/google-analytics/google-analytics-setup/ Digital Marketing > The Marketing Strategy Blog Mon, 19 Jun 2023 16:01:38 +0000 en-US hourly 1 Using Google Analytics 4 reports to grow your business with digital marketing https://www.smartinsights.com/google-analytics/google-analytics-setup/using-google-analytics-4-reports-to-grow-your-business-with-digital-marketing/ Mon, 19 Jun 2023 16:01:38 +0000 https://www.smartinsights.com/?p=166210 A tutorial covering our recommended process, report, tools and KPIs to grow your business By the time you read this, it's likely that Google Analytics 3 or Universal Analytics (UA), whatever you call it, will be no more. Switching to …..

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]]> 4 ways to Supercharge your Google Analytics data https://www.smartinsights.com/google-analytics/4-ways-to-supercharge-your-google-analytics-data/ https://www.smartinsights.com/google-analytics/4-ways-to-supercharge-your-google-analytics-data/#respond Thu, 22 Aug 2019 08:00:00 +0000 https://www.smartinsights.com/?p=142904 Only a minority of users tend to go beyond the basics and utilize some of the more advanced features of Google Analytics Google Analytics is a very powerful analytics tool that’s widely used in marketing departments around the world, with …..

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]]> https://www.smartinsights.com/google-analytics/4-ways-to-supercharge-your-google-analytics-data/feed/ 0 10 ways NOT to use Google Analytics https://www.smartinsights.com/google-analytics/google-analytics-setup/10-ways-not-use-google-analytics/ https://www.smartinsights.com/google-analytics/google-analytics-setup/10-ways-not-use-google-analytics/#respond Mon, 08 Oct 2018 14:00:00 +0000 http://www.smartinsights.com/?p=71636 Don't fall foul of these common Google Analytics mistakes Google Analytics is a fantastically useful tool for businesses of all sizes. Rather helpfully for all the SMEs and SMBs out there, it's also free. That means anyone can start using …..

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]]> https://www.smartinsights.com/google-analytics/google-analytics-setup/10-ways-not-use-google-analytics/feed/ 0 How to make use of Google Analytics Attribution Modelling https://www.smartinsights.com/digital-marketing-strategy/google-analytics-attribution-modelling/ https://www.smartinsights.com/digital-marketing-strategy/google-analytics-attribution-modelling/#respond Thu, 26 Apr 2018 10:00:01 +0000 https://www.smartinsights.com/?p=114019 Your marketing's most valuable player: using attribution. Imagine a typical customer journey for a business like TOMS, a shoe retailer that sells online. A user sees a sponsored Facebook post that was liked by a friend about TOMS, and clicks …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/google-analytics-attribution-modelling/feed/ 0 How to set-up a Google Analytics demo account https://www.smartinsights.com/google-analytics/google-analytics-setup/google-analytics-demo-account-smartinsights-alert/ https://www.smartinsights.com/google-analytics/google-analytics-setup/google-analytics-demo-account-smartinsights-alert/#respond Tue, 13 Mar 2018 11:00:51 +0000 http://www.smartinsights.com/?p=73244 Unsure about how to use Google Analytics? Need some guidance on how to navigate around it? Learn how to set-up a GA demo account Jill Quick originally wrote this advisory for our blog in July 6th 2016 based on a briefing …..

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]]> https://www.smartinsights.com/google-analytics/google-analytics-setup/google-analytics-demo-account-smartinsights-alert/feed/ 0 A beginner’s guide to Google Analytics https://www.smartinsights.com/google-analytics/google-analytics-setup/beginners-guide-google-analytics/ https://www.smartinsights.com/google-analytics/google-analytics-setup/beginners-guide-google-analytics/#respond Thu, 14 Sep 2017 08:00:00 +0000 http://www.smartinsights.com/?p=95781 How Google’s Data Analysis Suite Could Transform Your Digital Marketing Strategy If you run a website or blog and haven’t heard of Google Analytics, then prepare yourself for a whole new world of possibilities! Google Analytics carries on the company’s …..

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]]> https://www.smartinsights.com/google-analytics/google-analytics-setup/beginners-guide-google-analytics/feed/ 0 How Event Tracking can improve your Micro and Macro Conversions https://www.smartinsights.com/google-analytics/google-analytics-setup/event-tracking-codes-can-improve-micro-macro-conversions/ https://www.smartinsights.com/google-analytics/google-analytics-setup/event-tracking-codes-can-improve-micro-macro-conversions/#comments Thu, 17 Aug 2017 10:00:00 +0000 http://www.smartinsights.com/?p=33431 What is event tracking and how you can use it to improve micro conversions and macro conversions According to the definition given by Google: 'Events are user interactions with content that can be tracked independently from a web page or …..

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]]> https://www.smartinsights.com/google-analytics/google-analytics-setup/event-tracking-codes-can-improve-micro-macro-conversions/feed/ 6 3 Google Analytics customisations that every site must have https://www.smartinsights.com/google-analytics/google-analytics-setup/3-google-analytics-customisations-every-site-must/ https://www.smartinsights.com/google-analytics/google-analytics-setup/3-google-analytics-customisations-every-site-must/#comments Tue, 18 Jul 2017 14:00:00 +0000 http://www.smartinsights.com/?p=34801 A guide to the benefits and setup of 3 essential Google Analytics features Adding Google Analytics tracking code to a site is quick in most cases, but I find that many businesses leave it there and don't add more customisation …..

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]]> https://www.smartinsights.com/google-analytics/google-analytics-setup/3-google-analytics-customisations-every-site-must/feed/ 1 6 Ways to Get Better Data in Google Analytics https://www.smartinsights.com/google-analytics/google-analytics-setup/6-pieces-advice-getting-better-data-google-analytics/ https://www.smartinsights.com/google-analytics/google-analytics-setup/6-pieces-advice-getting-better-data-google-analytics/#respond Wed, 29 Mar 2017 08:00:00 +0000 http://www.smartinsights.com/?p=80065 How to use filters in Google Analytics to get more accurate data In this article, we will explain how to receive more accurate data using filters. For a start, keep in mind that filters in GA are designed to help …..

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]]> https://www.smartinsights.com/google-analytics/google-analytics-setup/6-pieces-advice-getting-better-data-google-analytics/feed/ 0 Google improves integration of Google Analytics and Search Console [@SmartInsights alert] https://www.smartinsights.com/google-analytics/google-analytics-setup/google-improves-integration-google-analytics-search-console-smartinsights-alert/ https://www.smartinsights.com/google-analytics/google-analytics-setup/google-improves-integration-google-analytics-search-console-smartinsights-alert/#respond Fri, 13 May 2016 06:56:26 +0000 http://www.smartinsights.com/?p=74069 You can now evaluate the power of your landing pages for generating leads and sales from organic traffic Value: [rating=4] Recommended link: Google Analytics article We're 'quite excited' by this new feature from GA since it gives back some insight …..

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