Website redesign - Smart Insights

How do you know when you need a website redesign?

Luca Tagliaferro — Thu, 03 Aug 2017 10:00:26 +0000

A quick guide to achieving your website's full potential "Is my website working to its full potential?” This question can be tough to answer because it depends on what you consider the ‘full potential’ to be and how your website …..

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Improving charity website effectiveness

Wed, 16 Mar 2016 11:00:00 +0000

7 success factors for managing charity websites Balancing the interests of diverse audiences of a charity site is a real challenge, magnified by the diverse communications needs of different teams within a charity. Given these diverse needs, it's no surprise …..

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Managing website migration to support digital transformation

Gavin Llewellyn — Fri, 12 Sep 2014 08:10:00 +0000

Tools and techniques to support site migration We are currently living in an era of Digital Darwinism , a time where evolving technologies - from mobile, real-time, to social media and the Internet of Things - are disrupting traditional business …..

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Eye tracking studies can focus you on the wrong things

Graham Jones — Thu, 05 Jun 2014 07:17:56 +0000

When businesses use eye tracking data to help them design their website they could be missing vital information about their web visitors Eye tracking studies are undoubtedly useful. Let’s get that fact out-of-the-way first. These specialist studies show exactly where …..

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Examples of using Parallax web design for more engaging brand communications

Wed, 15 Jan 2014 12:10:54 +0000

Examples and the Pros and Cons of Parallax Web Design We are all more aware than ever that web design styles are shifting towards user experience as opposed user tasks and usability. Users demand to be engaged, entertained, educated and …..

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Nine practices to watch out for in a responsive web design

Expert commentator — Thu, 18 Apr 2013 10:00:00 +0000

A checklist of issues to consider in a responsive website redesign project If there’s one thing that every Web and Digital marketing manager has had on their agenda in recent times it’s responsive design! Responsive Web Design has become the …..

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Avoiding the all-too-common mistakes of website relaunches

Jill Quick — Tue, 12 Mar 2013 10:00:00 +0000

6 actions you can take to keep your website relaunch project "on track" Every marketer or business will at some stage create a website, or relaunch their website. Whether it is a small site, or an "all singing all dancing …..

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Selecting a web design agency: issues to consider

Dave Chaffey — Tue, 26 Feb 2013 22:00:21 +0000

Describes how companies can select web design agencies which produce contemporary designs including integration of web 2.0 and video into designs...

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Writing a website design brief that gets results

Mark Kelly — Tue, 26 Feb 2013 12:07:59 +0000

5 tips to help create the perfect web design brief Writing the perfect brief may not be a wholly realistic goal, but you can go a long way to ensuring the success of your new (or refreshed) website by aiming …..

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