Product - Smart Insights https://www.smartinsights.com/tag/product/ Digital Marketing > The Marketing Strategy Blog Tue, 19 Dec 2023 12:00:26 +0000 en-US hourly 1 Technology product marketing lifecycle strategies for your IT/High tech business https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/ https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/#respond Tue, 12 Dec 2023 14:55:51 +0000 https://www.smartinsights.com/?p=111893 Grow your IT/high-tech business across the 'internet of things' by applying these latest industry strategies for technology product marketing What is product marketing? Product marketing describes the management of all processes involved in taking a product to market. This field …..

The post Technology product marketing lifecycle strategies for your IT/High tech business appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/feed/ 0 3 step go-to-market strategy for software and SaaS companies https://www.smartinsights.com/digital-marketing-strategy/go-to-market-strategy-for-software-and-saas-companies/ Wed, 09 Aug 2023 08:00:50 +0000 https://www.smartinsights.com/?p=161937 How to structure your software go-to-market strategy using Smart Insights’ Opportunity Strategy Action framework When planning to go live with a new product or service, it’s important to have a clear idea of how and when you will launch. This …..

The post 3 step go-to-market strategy for software and SaaS companies appeared first on Smart Insights.

]]> How to use the Product Life Cycle (PLC) marketing model https://www.smartinsights.com/marketing-planning/marketing-models/product-life-cycle-model/ https://www.smartinsights.com/marketing-planning/marketing-models/product-life-cycle-model/#comments Fri, 18 Feb 2022 11:00:00 +0000 http://www.smartinsights.com/?p=33198 Learn how you can use the Product Life Cycle (PLC) marketing model to project changes in the perception and use of your products The Product Life Cycle describes the stages of a product from launch to being discontinued. It is …..

The post How to use the Product Life Cycle (PLC) marketing model appeared first on Smart Insights.

]]> https://www.smartinsights.com/marketing-planning/marketing-models/product-life-cycle-model/feed/ 3 The Ansoff Model https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/#comments Thu, 12 Aug 2021 14:00:00 +0000 http://www.smartinsights.com/?p=30920 The Ansoff Model is a matrix that helps marketing leaders identify business growth opportunities for their marketing strategies in a challenging market What is the Ansoff Model? Also referred to as the Ansoff matrix, due to its grid format, the …..

The post The Ansoff Model appeared first on Smart Insights.

]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/feed/ 12