Digital marketing for manufacturing industries and brands - Smart Insights https://www.smartinsights.com/tag/digital-marketing-for-manufacturing-industries-and-brands/ Digital Marketing > The Marketing Strategy Blog Wed, 24 Jan 2024 18:30:20 +0000 en-US hourly 1 Digital marketing for manufacturers in the 4th industrial revolution https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-for-manufacturers-in-the-4th-industrial-revolution/ Wed, 24 Jan 2024 18:45:54 +0000 https://www.smartinsights.com/?p=159275 4IR means manufacturers are using technology and digital marketing techniques to streamline their marketing strategy We are living and working in the 4th industrial revolution where increased competition coupled with changing customer expectations translates into a renewed focus on digital …..

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]]> Technology product marketing lifecycle strategies for your IT/High tech business https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/ https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/#respond Tue, 12 Dec 2023 14:55:51 +0000 https://www.smartinsights.com/?p=111893 Grow your IT/high-tech business across the 'internet of things' by applying these latest industry strategies for technology product marketing What is product marketing? Product marketing describes the management of all processes involved in taking a product to market. This field …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/feed/ 0 How to market a manufacturing company https://www.smartinsights.com/digital-marketing-strategy/how-to-market-a-manufacturing-company/ Mon, 14 Aug 2023 11:00:09 +0000 https://www.smartinsights.com/?p=161540 Find out how to use the RACE Framework to optimize a more people-centric approach to marketing for manufacturing In manufacturing, marketing enables you to connect with both wholesalers and distributors, ensuring that your product reaches your customers. However, as our …..

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]]> How to utilize the RACE Framework for B2B manufacturing marketing https://www.smartinsights.com/digital-marketing-strategy/how-to-utilize-the-race-framework-for-b2b-manufacturing-marketing/ Mon, 13 Dec 2021 15:30:41 +0000 https://www.smartinsights.com/?p=161930 5 steps to transform your B2B manufacturing marketing strategy The aim of business-to-business (B2B) manufacturing marketing, is to connect your manufacturing company with wholesalers and distributors, ensuring your customers obtain your product. B2B marketing has become almost identical to B2C …..

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]]> How to structure a manufacturing marketing plan using the RACE Framework https://www.smartinsights.com/digital-marketing-strategy/how-to-structure-a-manufacturing-marketing-plan-using-race/ Wed, 29 Sep 2021 14:00:37 +0000 https://www.smartinsights.com/?p=161292 The manufacturing industry is moving towards increased use of technology and automation, but manufacturing marketing is not on the same level yet Marketing is an important part of a manufacturing company’s activities as it connects you with both wholesalers and …..

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]]> How to market a manufacturing company: marketing strategies and tactics to grow your business now https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/#respond Fri, 23 Apr 2021 14:30:00 +0000 http://www.smartinsights.com/?p=55154 The manufacturing industry is experiencing rapid change. Catch up on the latest trends and innovations in this sector plus what we've learned about how to market a manufacturing company in 2021 Around the world, manufacturing marketers and managers are rapidly …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/feed/ 0 What does digital transformation mean for your manufacturing marketing strategy? https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/ https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/#respond Fri, 12 Mar 2021 15:30:42 +0000 https://www.smartinsights.com/?p=121888 Manufacturers are rapidly adapting their marketing strategies in the age of digital disruption. How do your digital marketing capabilities compare? In this article, I will be reviewing the state of digital transformation in the manufacturing sector. I will give practical …..

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]]> https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/feed/ 0 5 realistic benefits of using blockchain in the manufacturing industry https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/5-benefits-blockchain-manufacturing-industry/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/5-benefits-blockchain-manufacturing-industry/#respond Thu, 03 Jan 2019 11:00:37 +0000 https://www.smartinsights.com/?p=130667 Blockchain technology is gaining momentum in the market and hugely impacting on the manufacturing industry Currently, the world is highly fascinated with terms such as cryptocurrency, bitcoin and blockchain technology. The reason for this is simple - people are getting …..

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