Ecommerce - Smart Insights https://www.smartinsights.com/archive/ecommerce/ Digital Marketing > The Marketing Strategy Blog Fri, 09 Feb 2024 12:46:36 +0000 en-US hourly 1 What is customer lifecycle marketing? https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/ https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/#comments Thu, 08 Feb 2024 13:00:00 +0000 http://www.smartinsights.com/?p=68212 Create a co-ordinated 'always-on' digital marketing strategy for the whole customer lifecycle to boost conversions and retention It's no secret that engaging your customers is crucial to achieving continued sales, and it's also well known that it is usually far …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/feed/ 3 Personalized marketing in a competitive environment for brands and e-commerce retailers https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/ https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/#respond Fri, 26 Jan 2024 15:38:00 +0000 https://www.smartinsights.com/?p=136081 Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/feed/ 0 E-commerce conversion rate benchmarks – 2024 update https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/ https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/#comments Thu, 04 Jan 2024 08:20:46 +0000 http://www.smartinsights.com/?p=4857 E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/feed/ 120 A framework for creating an effective retail strategy in 2024 https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/#respond Fri, 15 Sep 2023 15:00:00 +0000 https://www.smartinsights.com/?p=150317 A three-step approach for your retail strategy: stand out and win more retail sales in 2024 It’s no secret that the last few years have caused chaos for retailers globally. To survive you need a robust retail strategy that focuses …..

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]]> https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/feed/ 0 30 website personalization and recommendations software tools https://www.smartinsights.com/ecommerce/web-personalisation/web-personalization-software/ https://www.smartinsights.com/ecommerce/web-personalisation/web-personalization-software/#comments Fri, 08 Sep 2023 08:00:23 +0000 http://www.smartinsights.com/?p=1146 Website personalization, product, offer, and content recommendation services to help retailers and other businesses personalize their proposition to nurture prospects toward conversions The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/web-personalization-software/feed/ 89 Forecast e-commerce growth in percentage of online retail / e-commerce sales 2017 to 2024 https://www.smartinsights.com/digital-marketing-strategy/online-retail-sales-growth/ https://www.smartinsights.com/digital-marketing-strategy/online-retail-sales-growth/#comments Fri, 09 Jun 2023 15:30:14 +0000 http://www.smartinsights.com/?p=24588 E-commerce 2023: The latest data and forecasts for all things online retail growth It's interesting to look back at e-commerce growth over the last few years and think forward to the future of this industry. As demonstrated by these charts …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-retail-sales-growth/feed/ 30 Which are the most important retail e-commerce traffic sources? https://www.smartinsights.com/ecommerce/ecommerce-analytics/important-e-commerce-traffic-sources/ https://www.smartinsights.com/ecommerce/ecommerce-analytics/important-e-commerce-traffic-sources/#comments Tue, 21 Feb 2023 16:00:00 +0000 http://www.smartinsights.com/?p=66602 Real-world data shows the most crucial sources of traffic for e-commerce websites E-commerce/online retail is a booming sector. But because the latest marketing techniques change so rapidly, it can be tricky to keep up with the latest trends whilst also …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-analytics/important-e-commerce-traffic-sources/feed/ 3 Social commerce 2023 trends and tactics: Grow your e-commerce strategy through social media https://www.smartinsights.com/ecommerce/ecommerce-strategy/social-commerce-trends/ Fri, 17 Feb 2023 16:00:00 +0000 https://www.smartinsights.com/?p=158013 Social commerce trends to create seamless e-commerce experiences directly in social channels your customers love One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. …..

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]]> Benchmark E-commerce propositions using the P.R.I.C.E. Framework https://www.smartinsights.com/ecommerce/ecommerce-strategy/benchmark-ecommerce-propositions-using-price-framework/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/benchmark-ecommerce-propositions-using-price-framework/#comments Fri, 04 Mar 2022 08:45:00 +0000 http://www.smartinsights.com/?p=30796 Introducing P.R.I.C.E. - a tool to review differentiation and integration of E-commerce omnichannel marketing There is an enormous, and potentially bewildering, range of possibilities and options available to retailers to differentiate themselves from their competitors in a multichannel world. Why …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/benchmark-ecommerce-propositions-using-price-framework/feed/ 1 Moving your business online? Consider your brand positioning strategy https://www.smartinsights.com/ecommerce/ecommerce-strategy/brand-positioning-strategy-2/ Thu, 01 Jul 2021 15:30:30 +0000 https://www.smartinsights.com/?p=160505 Discover our framework to plan, manage, and optimize your brand positioning strategy in the era of omnichannel consumer branded goods In its best form, a brand positioning strategy for a company unifies all customer-facing comms and marketing activities. It highlights …..

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