Brand Loyalty - Smart Insights

Personalized marketing in a competitive environment for brands and e-commerce retailers

Fri, 26 Jan 2024 15:38:00 +0000

Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

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What is sustainable marketing and how should you use it?

Thu, 17 Nov 2022 16:00:18 +0000

Sustainable marketing is a great way to promote the eco-friendly aspects of your company, as long as you get it right It’s natural for a business to use all of its genetic makeup to promote itself and stand out in …..

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Branding definition for modern business models

Tue, 16 Nov 2021 15:00:48 +0000

How has the definition of branding evolved to reflect the modern business context? If you type ‘what is branding’ into a search engine, you’ll be presented with two choices: “making a mark with a branding iron” Or, “creating a distinctive …..

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Moving your business online? Consider your brand positioning strategy

Thu, 01 Jul 2021 15:30:30 +0000

Discover our framework to plan, manage, and optimize your brand positioning strategy in the era of omnichannel consumer branded goods In its best form, a brand positioning strategy for a company unifies all customer-facing comms and marketing activities. It highlights …..

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Brand strategy marketing training to win more customers

Wed, 31 Mar 2021 15:00:00 +0000

A successful brand strategy means your business' channels, digital experiences, and tone of voice need to home in on what your key customers want. We've got marketing training to strengthen your branded consumer goods company's relationships with your target audiences. …..

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Brand evaluation, marketing KPIs, and why you need to look beyond a single campaign metric

Mon, 02 Nov 2020 16:20:00 +0000

'Strategic marketing beyond a single campaign metric': Brand evaluation requires deeper analysis of your campaign KPIs A single brand evaluation metric such as 'brand awareness' can get a bad press as a marketing KPI. It's easy to see why, after …..

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How to win, influence and retain more customers to build brand loyalty

Thu, 18 Jun 2020 14:37:00 +0000

More choice means it not only becomes harder to persuade customers to engage with a particular proposition but also to retain their interest post-transaction. Digital has leveraged the greater array of choices available to consumers now, which is much more …..

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Consumers are increasingly trusting brands that take a stance

Mon, 30 Sep 2019 14:30:00 +0000

Chart of the Week: 64% of consumers are now belief-driven buyers who want brands to deliver on societal issues, as well as products We all know that trusting a brand increases the chances of a customer buying from it. Building …..

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Facebook’s Community Standards update & new playable ads – News roundup

Fri, 31 May 2019 10:00:00 +0000

Facebook's Community Standards update, New brand loyalty research, new playable Facebook ads, consumer views on Netflix advertising and Twitter's new live stream with guests feature This week, Facebook has updated us on how it is enforcing its Community Standards with …..

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New algorithms and rules seek to address harmful online content – News roundup

Fri, 12 Apr 2019 10:00:00 +0000

Instagram to stop recommending 'borderline' content, the UK government is proposing new rules for social media companies, Amazon Alexa conversations being listened to by people, Netflix is testing new subscriptions in India and Lego named as the UK's favourite brand …..

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