Customer conversion strategy - Smart Insights https://www.smartinsights.com/archive/digital-marketing-strategy/customer-conversion-strategy/ Digital Marketing > The Marketing Strategy Blog Mon, 27 Jan 2020 10:56:55 +0000 en-US hourly 1 4 Tips to help you improve your website’s user experience and conversions https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/4-tips-help-improve-websites-user-experience-conversions/ https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/4-tips-help-improve-websites-user-experience-conversions/#respond Mon, 27 Jan 2020 11:00:10 +0000 https://www.smartinsights.com/?p=130639 How do you make sure that your website’s user experience is on par with your visitors’ expectations? There is a very close relationship with a website’s user experience and the conversions you generate from it. Getting traffic to your website …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/4-tips-help-improve-websites-user-experience-conversions/feed/ 0 Why is retargeting is essential in E-commerce (and other types of) businesses https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/why-is-retargeting-is-essential-in-e-commerce-and-other-types-of-businesses/ https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/why-is-retargeting-is-essential-in-e-commerce-and-other-types-of-businesses/#respond Mon, 10 Sep 2018 15:00:00 +0000 https://www.smartinsights.com/?p=123978 Compilation of abandonment rates and follow-up email conversion rates in retail, fashion, travel, finance and not-for profit We recommend retargeting as an essential activity in our RACE framework customer lifecycle activities. That's because it can help boost both conversion to …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/why-is-retargeting-is-essential-in-e-commerce-and-other-types-of-businesses/feed/ 0 Why Advertisers Can’t Rely on Single-Click Attribution Anymore https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/advertisers-cant-rely-single-click-attribution-anymore/ https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/advertisers-cant-rely-single-click-attribution-anymore/#respond Tue, 12 Sep 2017 08:00:48 +0000 http://www.smartinsights.com/?p=95300 An increase of touchpoints has made it harder to tell what drives customers to purchase Digital advertising used to be so simple. Marketers would place an ad in a premium spot on an affiliate platform, leading the customer to see …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/advertisers-cant-rely-single-click-attribution-anymore/feed/ 0 Choice Architecture: How To “Nudge” Your Website Visitors Into Conversions [Infographic] https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/choice-architecture-how-to-nudge-your-website-visitors-into-conversions-infographic/ https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/choice-architecture-how-to-nudge-your-website-visitors-into-conversions-infographic/#comments Fri, 24 Jul 2015 08:00:00 +0000 http://www.smartinsights.com/?p=54589 While you may have thorough buyer personas sketched out for your customers, there may be one piece of the puzzle that you’re missing: behavioural psychology. Behavioural psychology often dictates how people make choices, whether it’s what to order at a …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/choice-architecture-how-to-nudge-your-website-visitors-into-conversions-infographic/feed/ 1 Are digital marketers offering too many choices? https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/digital-marketers-are-offering-too-many-choices/ https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/digital-marketers-are-offering-too-many-choices/#respond Wed, 24 Jun 2015 11:00:18 +0000 http://www.smartinsights.com/?p=50786 Web users are becoming paralysed by the psychology of indecision as a result of being faced with too many options to choose from I believe digital marketers are offering too many choices to their website visitors. Visit almost any web …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/digital-marketers-are-offering-too-many-choices/feed/ 0 Website Health Check [Infographic] https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/website-health-check-infographic/ https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/website-health-check-infographic/#comments Mon, 01 Jun 2015 15:00:00 +0000 http://www.smartinsights.com/?p=49653 Does your website have a clean bill of health? Unless you are lucky enough to have an external agency, it can be difficult to know where to place your resources and prioritise your efforts to ensure your website is optimised; …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/website-health-check-infographic/feed/ 1 Creating a site conversion optimisation strategy https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/conversion-optimisation-strategy/ https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/conversion-optimisation-strategy/#comments Wed, 27 Nov 2013 10:20:45 +0000 http://www.smartinsights.com/?p=7251 Our 7 key questions to ask yourself and your team This post is the second in a short series looking to help give a focus to improve digital marketing effectiveness. In the first I defined 7 strategic questions to increase …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/conversion-optimisation-strategy/feed/ 3 Mobile marketing and B2B marketing webcasts https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/mobile-marketing-and-b2b-marketing-webcasts/ https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/mobile-marketing-and-b2b-marketing-webcasts/#respond Mon, 14 Jan 2013 15:22:31 +0000 http://www.smartinsights.com/?p=20488 ACT Webcasts from the Smart Insights Digital Marketing Priorities 2013 summit The two webinars from our summit focusing on interacting with new audiences using different digital channels were: 1. Mobile marketing priorities for 2013 with Rob Thurner of Burner Mobile …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/mobile-marketing-and-b2b-marketing-webcasts/feed/ 0 Practical issues to consider when reviewing a company’s digital marketing https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/practical-issues-to-consider-when-reviewing-a-companys-digital-marketing-strategy/ https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/practical-issues-to-consider-when-reviewing-a-companys-digital-marketing-strategy/#respond Tue, 28 Aug 2012 07:30:36 +0000 http://www.smartinsights.com/?p=16731 Look to your site first, or opportunities will go down the plughole Digital marketing strategies vary wildly from business to business as well they should. Not every website has the same business/ sales goals and they most certainly don’t use the …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/practical-issues-to-consider-when-reviewing-a-companys-digital-marketing-strategy/feed/ 0 Site conversion strategy https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/site-conversion-strategy/ https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/site-conversion-strategy/#comments Thu, 16 Feb 2012 11:00:00 +0000 http://www.smartinsights.com/?p=10838 Three paths to digital marketing optimisation Today, many companies are working on conversion improvement, but without an overall strategy which joins the different approaches together as part of an overall conversion strategy. The tools available in our toolbox break down …..

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