Customer acquisition strategy - Smart Insights https://www.smartinsights.com/archive/digital-marketing-strategy/customer-acquisition-strategy/ Digital Marketing > The Marketing Strategy Blog Fri, 09 Feb 2024 15:11:43 +0000 en-US hourly 1 The difference between paid, owned and earned media https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/ https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/#comments Fri, 09 Feb 2024 15:15:24 +0000 http://www.smartinsights.com/?p=5973 With changes in media distribution, marketers are rapidly adapting their methods of budgeting, reporting, and investing in paid, owned and earned media to reach and engage their customers Investment in media is frequently grouped into the 3 media 'buckets' of …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/feed/ 23 The key components of an effective contact strategy https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/the-key-components-of-an-effective-contact-strategy/ https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/the-key-components-of-an-effective-contact-strategy/#respond Tue, 30 Jun 2020 10:21:00 +0000 https://www.smartinsights.com/?p=146311 Five steps to creating a 1-2-1 marketing plan that will generate results Customers sit at the heart of every business. Whether you’re a sole trader or a large corporation, how you interact with your customers helps define who you are …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/the-key-components-of-an-effective-contact-strategy/feed/ 0 Data-driven acquisition marketing tips for 2020 https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/data-driven-acquisition-marketing-tips-for-2020/ https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/data-driven-acquisition-marketing-tips-for-2020/#respond Mon, 11 Nov 2019 09:00:00 +0000 https://www.smartinsights.com/?p=146302 How can you supercharge your analytics system to increase your acquisition? If given extra budget, 32% of marketers would spend more on data and analytics. That’s more than those who said they would spend on search, social and additional headcount!  Modern marketers …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/data-driven-acquisition-marketing-tips-for-2020/feed/ 0 How to develop a customer acquisition strategy for e-commerce https://www.smartinsights.com/digital-marketing-strategy/how-to-develop-a-customer-acquisition-strategy-for-e-commerce/ https://www.smartinsights.com/digital-marketing-strategy/how-to-develop-a-customer-acquisition-strategy-for-e-commerce/#respond Wed, 13 Feb 2019 11:00:00 +0000 https://www.smartinsights.com/?p=133058 While marketing is certainly a huge part of a businesses’ success, you also need to make sure you have a detailed customer acquisition strategy in order to actually achieve the objectives you want Growing an e-commerce business and generating new …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-to-develop-a-customer-acquisition-strategy-for-e-commerce/feed/ 0 Which is the best online acquisition channel? https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/retail-acquisition-channel/ https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/retail-acquisition-channel/#respond Tue, 20 Feb 2018 15:00:00 +0000 http://www.smartinsights.com/?p=44242 Research giving benchmark of most successful acquisition channels for retail It's useful to know how your business compares to competitors in terms of the mix of online traffic. You can use the Google Analytics benchmarking feature for companies of a similar …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/retail-acquisition-channel/feed/ 0 A full compilation of essential digital marketing tools https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/useful-tools-for-digital-marketers-a-list-of-lists/ https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/useful-tools-for-digital-marketers-a-list-of-lists/#comments Tue, 23 Jan 2018 11:00:00 +0000 http://www.davechaffey.com/blog/?p=660 A detailed list of the best digital marketing tools we recommend to help you reach, act, engage and convert your target customers Having the right set of software tools to manage data insights, content and digital marketing is essential! Without …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/useful-tools-for-digital-marketers-a-list-of-lists/feed/ 3 The top traffic drivers for publishers https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/top-traffic-drivers-publishers/ https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/top-traffic-drivers-publishers/#respond Thu, 20 Apr 2017 15:00:45 +0000 http://www.smartinsights.com/?p=87044 Chart of the Day: Research shows the importance of social networks to B2C online publishers It's really interesting to see which digital marketing channels drive the most traffic or sales in different sectors. In retail, this compilation of top online …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/top-traffic-drivers-publishers/feed/ 0 The Economics of Customer Acquisition https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/economics-customer-acquisition/ https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/economics-customer-acquisition/#comments Mon, 11 Jul 2016 14:00:00 +0000 http://www.smartinsights.com/?p=74905 Acquisition cost, lead gen, cost per lead, customer life-time value, ROI... Making sense of customer acquisition metrics We live in a world of supply and demand, this applies to customer acquisition. Gaining a customer isn’t free, nor is it cheap. …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/economics-customer-acquisition/feed/ 2 5 Digital Marketing Trends for Increased Customer Acquisition in 2016 https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/5-digital-marketing-trends-increased-customer-acquisition-2016/ https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/5-digital-marketing-trends-increased-customer-acquisition-2016/#respond Tue, 23 Feb 2016 09:00:00 +0000 http://www.smartinsights.com/?p=66019 Use these highly actionable tips to give your customer acquisition a huge boost this year Today, consumers expect brands to have personalities — just like people. They demand that companies break the fourth wall and find ways to authentically connect, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/5-digital-marketing-trends-increased-customer-acquisition-2016/feed/ 0 How balanced is your online media mix? https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/how-balanced-is-your-traffic-mix/ https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/how-balanced-is-your-traffic-mix/#comments Sat, 14 Feb 2015 12:20:02 +0000 http://www.smartinsights.com/?p=5903 Tools for benchmarking and comparing average media mix or percentage of different traffic sources between websites Naturally all digital marketers want more (quality) traffic. This begs the question where do we find this traffic? What is our optimal mix of …..

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