Email marketing - Smart Insights https://www.smartinsights.com/tag/email/ Digital Marketing > The Marketing Strategy Blog Fri, 26 Jan 2024 15:36:39 +0000 en-US hourly 1 Personalized marketing in a competitive environment for brands and e-commerce retailers https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/ https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/#respond Fri, 26 Jan 2024 15:38:00 +0000 https://www.smartinsights.com/?p=136081 Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/feed/ 0 2024 Email marketing statistics compilation including open rates, clickthrough rates and click-to-open rates https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/ https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/#comments Tue, 02 Jan 2024 09:55:26 +0000 http://www.smartinsights.com/?p=4645 Our compilation of average email open rates and click-through rate data. What's a good open rate for email? Review our recommended statistics sources to benchmark your email campaigns for your industry sector When I run training workshops on Email marketing, …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/feed/ 130 8 email marketing experience trends for 2024 https://www.smartinsights.com/email-marketing/8-email-marketing-experience-trends-to-focus-on-in-2024/ Thu, 02 Nov 2023 11:10:51 +0000 https://www.smartinsights.com/?p=167348 Try these 8 new and trending customer-centric approaches to help you keep proving your value to leads and customers over email Marketing trends forecasts should be resources marketers can consult to help them set strategic priorities for the coming year. …..

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]]> Using AI for Email with a human touch: How marketers can leverage AI without sacrificing quality https://www.smartinsights.com/email-marketing/using-ai-for-email-with-a-human-touch-how-marketers-can-leverage-ai-without-sacrificing-quality/ Mon, 26 Jun 2023 15:25:00 +0000 https://www.smartinsights.com/?p=166279 Maximizing the potential of AI in email marketing with our human expertise Picking a path through the ever-growing AI maze in email marketing is a challenge for today's digital marketers. While AI tools offer efficiency and support, relying solely on …..

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]]> The four key types of customer data for marketing or… how valuable is knowing my customers pet’s name? https://www.smartinsights.com/customer-relationship-management/customer-privacy/types-customer-data/ https://www.smartinsights.com/customer-relationship-management/customer-privacy/types-customer-data/#comments Wed, 30 Jun 2021 14:00:37 +0000 http://www.smartinsights.com/?p=31653 A comprehensive checklist for auditing different customer data types in a CRM or Email marketing system In today’s world of ever-increasing data availability, volume and variety the challenge to know which data is valuable to you is a key step …..

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]]> https://www.smartinsights.com/customer-relationship-management/customer-privacy/types-customer-data/feed/ 6 CRM trends for financial services marketing in the digital era https://www.smartinsights.com/digital-marketing-strategy/crm-trends-for-financial-services-marketing-in-the-digital-era/ Wed, 14 Apr 2021 15:10:20 +0000 https://www.smartinsights.com/?p=159847 Discover the latest trends and innovations in customer relationship management to truly integrate your financial services CRM marketing From account opening, saving money, investing, to foreign currency exchange, financial services marketing leaders are looking to create a user-centric digital environment …..

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]]> Healthcare marketing strategies to increase customer conversion and retention https://www.smartinsights.com/lead-generation/lead-generation-analytics/average-landing-page-conversion-rates-for-lead-generation/ https://www.smartinsights.com/lead-generation/lead-generation-analytics/average-landing-page-conversion-rates-for-lead-generation/#respond Thu, 18 Feb 2021 15:00:00 +0000 http://www.smartinsights.com/?p=94231 Exploring the latest medical landing page conversion rates to inform your pharma or healthcare marketing strategy 'What does good look like?' 'How do we compare?' and 'How do we get there?' are common questions when healthcare marketing strategy is concerned. …..

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]]> https://www.smartinsights.com/lead-generation/lead-generation-analytics/average-landing-page-conversion-rates-for-lead-generation/feed/ 0 Email marketing trends 2021 – 5 trends to watch https://www.smartinsights.com/email-marketing/email-marketing-trends-2021-5-trends-to-watch/ Tue, 19 Jan 2021 11:00:14 +0000 https://www.smartinsights.com/?p=157482 Industry experts explore the email marketing trends set to impact your strategy in 2021 and consider how COVID-19 has permanently and positively changed email marketing  In 2020, email marketing trends, like so many parts of our work and personal lives, …..

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]]> Effective email marketing – Capture more abandoned carts with this email sequence https://www.smartinsights.com/email-marketing/email-communications-strategy/capture-abandoned-carts-email-marketing-sequence/ https://www.smartinsights.com/email-marketing/email-communications-strategy/capture-abandoned-carts-email-marketing-sequence/#respond Tue, 19 May 2020 18:42:39 +0000 https://www.smartinsights.com/?p=124477 Recapture the attention - and transactions - of your e-commerce cart abandoners with effective email marketing sequences Every hour of every day thousands of e-commerce website visitors add items to their shopping carts, then quietly leave without purchasing anything. Even …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/capture-abandoned-carts-email-marketing-sequence/feed/ 0 Identify missed opportunities in your email marketing https://www.smartinsights.com/email-marketing/email-communications-strategy/identify-opportunities-email-marketing/ https://www.smartinsights.com/email-marketing/email-communications-strategy/identify-opportunities-email-marketing/#respond Tue, 28 Apr 2020 18:27:24 +0000 https://www.smartinsights.com/?p=152938 What email marketing opportunities do you miss in your transactional emails? There’s no question that email marketing is one of the key opportunities for almost any marketing team. When thinking about it, newsletters and other promotional emails are usually the …..

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