Customer lifecycle - Smart Insights https://www.smartinsights.com/tag/customer-lifecycle/ Digital Marketing > The Marketing Strategy Blog Wed, 14 Apr 2021 15:13:44 +0000 en-US hourly 1 CRM trends for financial services marketing in the digital era https://www.smartinsights.com/digital-marketing-strategy/crm-trends-for-financial-services-marketing-in-the-digital-era/ Wed, 14 Apr 2021 15:10:20 +0000 https://www.smartinsights.com/?p=159847 Discover the latest trends and innovations in customer relationship management to truly integrate your financial services CRM marketing From account opening, saving money, investing, to foreign currency exchange, financial services marketing leaders are looking to create a user-centric digital environment …..

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]]> How can marketing drive business growth in 2020? https://www.smartinsights.com/digital-marketing-strategy/how-can-marketing-drive-business-growth-2020/ Wed, 12 Aug 2020 14:00:00 +0000 https://www.smartinsights.com/?p=155432 The latest results from the CMO Survey, a special COVID-19 edition, give a fascinating insight into our fellow marketers' business strategy and planning to drive growth this year. Digital Marketing Strategy during COVID-19 84% of marketers confirm they have ‘improvised …..

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]]> The importance of using customer data for personalisation in 2016 https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/importance-customer-data-interview-head-data-services-royal-mail/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/importance-customer-data-interview-head-data-services-royal-mail/#respond Fri, 07 Oct 2016 14:00:00 +0000 http://www.smartinsights.com/?p=71079 Our interview with Jim Conning, the head of Data Services at Royal Mail I spoke to Jim Conning, Managing Director of Data Services at Royal Mail about how marketers need to master the use of customer data to deliver the …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/importance-customer-data-interview-head-data-services-royal-mail/feed/ 0 Techniques to make your videos more engaging https://www.smartinsights.com/digital-marketing-platforms/video-marketing/engaging-video-marketing/ https://www.smartinsights.com/digital-marketing-platforms/video-marketing/engaging-video-marketing/#respond Wed, 03 Jun 2015 15:00:00 +0000 http://www.smartinsights.com/?p=46354 A review of best practices in video marketing for different parts of the customer lifecycle Our society has bred consumers who want to receive maximum information with minimal effort. So it’s no surprise that videos telling snappy and engaging stories …..

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