Digital marketing for the pharma sector - Smart Insights https://www.smartinsights.com/tag/digital-marketing-for-pharma-sector/ Digital Marketing > The Marketing Strategy Blog Fri, 24 Nov 2023 08:22:01 +0000 en-US hourly 1 How to create an effective pharmaceutical marketing strategy in 2024 https://www.smartinsights.com/digital-marketing-strategy/how-to-create-an-effective-pharmaceutical-marketing-strategy-in-2022/ Fri, 24 Nov 2023 08:30:29 +0000 https://www.smartinsights.com/?p=161311 Combine opportunity, strategy, and action to identify the right approach for your pharma brand The last few years have been a rollercoaster ride for many of us, not least those within the pharmaceutical sector. Digital transformation is rapidly altering the …..

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]]> Healthcare marketing strategy trends for 2024 https://www.smartinsights.com/digital-marketing-strategy/healthcare-marketing-strategy-trends/ Tue, 24 Oct 2023 14:05:22 +0000 https://www.smartinsights.com/?p=160435 Are you benefiting from the latest sector innovations in your healthcare business' marketing strategy? We are now in a period of significant change for healthcare marketeers, as digital developments continue to increase the importance of both digital communications and value …..

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]]> What is omnichannel Pharma? https://www.smartinsights.com/digital-marketing-strategy/what-is-omnichannel-pharma/ Mon, 07 Aug 2023 14:45:53 +0000 https://www.smartinsights.com/?p=161956 What does omnichannel mean in Pharma? And what does digital disruption mean for this increasingly complex industry? Omnichannel Pharma does not exist in a vacuum. Many industries launched large-scale omnichannel transformations years ago, and consumers are experiencing the benefits. Of …..

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]]> The components of an effective healthcare marketing strategy https://www.smartinsights.com/digital-marketing-strategy/the-components-of-an-effective-healthcare-marketing-strategy/ Wed, 10 Nov 2021 15:30:37 +0000 https://www.smartinsights.com/?p=161596 How to take a strategic approach to your healthcare marketing planning in 2022 Over the last 18 months, the healthcare sector has gone through a period of rapid change. The COVID-19 pandemic has had a profound impact on the way …..

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]]> Marketing in the medicine sector: five areas of focus for 2022 https://www.smartinsights.com/digital-marketing-strategy/medical-marketing-in-the-medicine-sector-five-areas-of-focus-for-2022/ Tue, 28 Sep 2021 14:00:04 +0000 https://www.smartinsights.com/?p=161278 Why taking a strategic view of your medical marketing will help set you up for success in the year ahead As we approach the final quarter of the year, marketers in the medicine sector will already be looking ahead to …..

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]]> Healthcare content marketing – the new medical marketing rep? https://www.smartinsights.com/digital-marketing-strategy/healthcare-content-marketing/ Tue, 03 Aug 2021 14:00:09 +0000 https://www.smartinsights.com/?p=160847 The rise of healthcare content marketing in an increasingly digital medical marketing environment The role of the healthare marketing rep is undergoing rapid reimagining into a digital/face-to-face hybrid as we're finding the more effective avenues of engagement, such as healthcare …..

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]]> Medical marketing recommendations and case studies https://www.smartinsights.com/digital-marketing-strategy/medical-marketing-recommendations-and-case-studies/ Tue, 13 Jul 2021 15:00:27 +0000 https://www.smartinsights.com/?p=160599 In today's age of digital disruption, medical marketing leaders need to consider the full customer lifecycle supported by digital marketing Medical marketing is about a lot more than just good products. In this high value, complex sector, marketers must emphasize …..

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]]> Healthcare digital transformation strategy and planning recommendations https://www.smartinsights.com/digital-marketing-strategy/healthcare-digital-transformation/ Mon, 05 Jul 2021 14:00:57 +0000 https://www.smartinsights.com/?p=160546 If you're looking to attract and retain more customers for your medical business online, we've got pharma and healthcare digital transformation solutions for you Healthcare digital transformation is a staged program of organizational improvements to pharma/healthcare business models, people, processes, …..

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]]> Healthcare marketing strategies to increase customer conversion and retention https://www.smartinsights.com/lead-generation/lead-generation-analytics/average-landing-page-conversion-rates-for-lead-generation/ https://www.smartinsights.com/lead-generation/lead-generation-analytics/average-landing-page-conversion-rates-for-lead-generation/#respond Thu, 18 Feb 2021 15:00:00 +0000 http://www.smartinsights.com/?p=94231 Exploring the latest medical landing page conversion rates to inform your pharma or healthcare marketing strategy 'What does good look like?' 'How do we compare?' and 'How do we get there?' are common questions when healthcare marketing strategy is concerned. …..

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]]> https://www.smartinsights.com/lead-generation/lead-generation-analytics/average-landing-page-conversion-rates-for-lead-generation/feed/ 0 Healthcare marketing: Optimizing customer experience in a competitive digital environment https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/ https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/#respond Wed, 27 Jan 2021 16:00:00 +0000 http://www.smartinsights.com/?p=78747 Your customer's omnichannel digital experience is key to meeting your healthcare marketing goals. Your ability to prioritize determines how fast you'll get there Naturally, user experience (UX or CX) applies to just about every marketing sector right now. But, where …..

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