Business and marketing response to Coronavirus COVID-19 - Smart Insights https://www.smartinsights.com/tag/business-and-marketing-response-to-coronavirus-covid-19/ Digital Marketing > The Marketing Strategy Blog Mon, 12 Jun 2023 11:16:21 +0000 en-US hourly 1 Forecast e-commerce growth in percentage of online retail / e-commerce sales 2017 to 2024 https://www.smartinsights.com/digital-marketing-strategy/online-retail-sales-growth/ https://www.smartinsights.com/digital-marketing-strategy/online-retail-sales-growth/#comments Fri, 09 Jun 2023 15:30:14 +0000 http://www.smartinsights.com/?p=24588 E-commerce 2023: The latest data and forecasts for all things online retail growth It's interesting to look back at e-commerce growth over the last few years and think forward to the future of this industry. As demonstrated by these charts …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-retail-sales-growth/feed/ 30 15 practical ideas to help you create an action plan for business survival in a global recession https://www.smartinsights.com/digital-marketing-strategy/15-practical-ideas-to-help-you-create-an-action-plan-for-business-survival-in-a-global-recession/ https://www.smartinsights.com/digital-marketing-strategy/15-practical-ideas-to-help-you-create-an-action-plan-for-business-survival-in-a-global-recession/#respond Fri, 28 Aug 2020 11:45:21 +0000 https://www.smartinsights.com/?p=151228 15 ideas for a marketing action plan for a recession...

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]]> https://www.smartinsights.com/digital-marketing-strategy/15-practical-ideas-to-help-you-create-an-action-plan-for-business-survival-in-a-global-recession/feed/ 0 How can marketing drive business growth in 2020? https://www.smartinsights.com/digital-marketing-strategy/how-can-marketing-drive-business-growth-2020/ Wed, 12 Aug 2020 14:00:00 +0000 https://www.smartinsights.com/?p=155432 The latest results from the CMO Survey, a special COVID-19 edition, give a fascinating insight into our fellow marketers' business strategy and planning to drive growth this year. Digital Marketing Strategy during COVID-19 84% of marketers confirm they have ‘improvised …..

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]]> How your feedback can prepare you for life after Covid-19 https://www.smartinsights.com/user-experience/customer-experience-management-cxm/how-feedback-prepare-life-covid19/ Thu, 04 Jun 2020 14:45:56 +0000 https://www.smartinsights.com/?p=153985 Five steps that you can take to gain insight from your customer feedback and prepare for your recovery Just as no one could have predicted this year’s events, no one knows exactly what a post-Covid world is going to look …..

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]]> How to restructure your content and PR Strategies during a crisis https://www.smartinsights.com/online-pr/online-pr-strategy/pr-covid-crisis/ Wed, 03 Jun 2020 11:28:56 +0000 https://www.smartinsights.com/?p=153944 Don’t go quiet with your comms, but do avoid tone-deaf marketing The COVID-19 pandemic has brought the whole world to a standstill, reshaping the way we must approach almost all aspects of life. With health and safety being the priority, …..

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]]> Ad credits from Google, Facebook and Tiktok to support businesses during the coronavirus pandemic https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/ad-credits-from-google-facebook-and-tiktok-to-support-businesses-during-the-coronavirus-pandemic/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/ad-credits-from-google-facebook-and-tiktok-to-support-businesses-during-the-coronavirus-pandemic/#respond Wed, 22 Apr 2020 08:22:59 +0000 https://www.smartinsights.com/?p=152622 Google and Facebook plan to offer SMBs ad credits to support them during the coronavirus pandemic. This is what you need to know to secure your share On Friday the 27th of March, Google announced that they will be offering …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/ad-credits-from-google-facebook-and-tiktok-to-support-businesses-during-the-coronavirus-pandemic/feed/ 0 How to write an effective Coronavirus-related campaign https://www.smartinsights.com/persuasion-marketing/web-copywriting/how-to-write-an-effective-coronavirus-related-campaign/ https://www.smartinsights.com/persuasion-marketing/web-copywriting/how-to-write-an-effective-coronavirus-related-campaign/#respond Mon, 06 Apr 2020 10:00:05 +0000 https://www.smartinsights.com/?p=152181 Practical copywriting tips and examples for e-commerce websites As Coronavirus spreads around the world, e-commerce websites need messages telling customers what service they can expect from the new normal. A few are doing these really well, but many are falling …..

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]]> https://www.smartinsights.com/persuasion-marketing/web-copywriting/how-to-write-an-effective-coronavirus-related-campaign/feed/ 0 Online, offline, integrated and more: COVID-19 spurs global marketing innovation – News roundup https://www.smartinsights.com/digital-marketing-strategy/news-roundup-27-march-2020/ https://www.smartinsights.com/digital-marketing-strategy/news-roundup-27-march-2020/#respond Fri, 27 Mar 2020 11:00:26 +0000 https://www.smartinsights.com/?p=151814 Legislation from Facebook and advice from Google to inform your marcomms. Plus, from Dyson to Prada, discover the manufacturers stepping up amidst COVID-19 pandemic Guidance for navigating your campaigns through COVID-19 Google has published guidance for marketers on navigating COVID-19. …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/news-roundup-27-march-2020/feed/ 0 5 keys to work-from-home success during Coronavirus times https://www.smartinsights.com/digital-marketing-strategy/5-keys-to-work-from-home-success-during-coronavirus-times/ https://www.smartinsights.com/digital-marketing-strategy/5-keys-to-work-from-home-success-during-coronavirus-times/#respond Fri, 27 Mar 2020 09:55:00 +0000 https://www.smartinsights.com/?p=149357 You and your team are stuck at home - that’s the current reality. By following these guidelines you can boost everyone’s work-from-home (WFH) morale and productivity. Your customers don’t care where you work Due to recent Coronavirus revelations, it’s not just …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/5-keys-to-work-from-home-success-during-coronavirus-times/feed/ 0 Global impact of COVID-19 consumer behaviour, plus why B2B marketers are reinvesting in digital https://www.smartinsights.com/digital-marketing-strategy/covid-19-consumer-behaviour-plus-b2b/ https://www.smartinsights.com/digital-marketing-strategy/covid-19-consumer-behaviour-plus-b2b/#respond Tue, 24 Mar 2020 16:50:00 +0000 https://www.smartinsights.com/?p=149353 Chart of the Week: Pandemic hits high-ticket air travel and cruises, alongside small pleasures such as eating out, as marketers reassess what constitutes value for customers right now and how digital marketing can help Charts from Market Insider paint a …..

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