Marketing strategy - Smart Insights https://www.smartinsights.com/archive/marketing-planning/marketing-strategy/ Digital Marketing > The Marketing Strategy Blog Tue, 19 Dec 2023 12:00:33 +0000 en-US hourly 1 Marketing strategy vs tactics – why the difference matters https://www.smartinsights.com/marketing-planning/marketing-strategy/marketing-strategy-vs-tactics-difference/ https://www.smartinsights.com/marketing-planning/marketing-strategy/marketing-strategy-vs-tactics-difference/#respond Tue, 05 Sep 2023 12:00:00 +0000 https://www.smartinsights.com/?p=116182 9 key differences between strategy vs tactics ‘What is the difference between strategy vs tactics?’ is one of the most common questions that 'crops up' when I’m running training workshops or discussing creating marketing plans with businesses. It’s no surprise …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-strategy/marketing-strategy-vs-tactics-difference/feed/ 0 Your integrated sales and marketing strategy – the how and the why https://www.smartinsights.com/marketing-planning/marketing-strategy/integrating-sales-marketing/ https://www.smartinsights.com/marketing-planning/marketing-strategy/integrating-sales-marketing/#respond Wed, 06 Apr 2022 14:50:00 +0000 http://www.smartinsights.com/?p=80121 Introducing 3 key methods for an integrated sales and marketing strategy Marketing and sales teams have a reputation for not getting along. Working towards the same ultimate goal in different ways means there is often friction. That's why we recommend …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-strategy/integrating-sales-marketing/feed/ 0 The key characteristics of an effective Go-to-Market plan https://www.smartinsights.com/marketing-planning/marketing-strategy/key-characteristics-effective-go-to-market-plan/ https://www.smartinsights.com/marketing-planning/marketing-strategy/key-characteristics-effective-go-to-market-plan/#respond Fri, 25 Mar 2022 14:30:03 +0000 https://www.smartinsights.com/?p=126634 Three Go-to-Market models to help you strategize, plan and deliver Business and marketing go-to-market strategy is an essential component in the delivery of any successful product, service, or promotional launch/campaign. We’ve written extensively at Smart Insights about the importance of …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-strategy/key-characteristics-effective-go-to-market-plan/feed/ 0 Strategy Simplified https://www.smartinsights.com/marketing-planning/marketing-strategy/strategy-simplified/ Wed, 01 Jul 2020 13:02:21 +0000 https://www.smartinsights.com/?p=154599 From annual to 90-day planning that rocks Has this happened to you? You spend a ton of effort creating your marketing plan, you feel great about it. You’re going to move forwards with clarity on those important initiatives. Tasks are …..

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]]> The future of marketing is conversational https://www.smartinsights.com/marketing-planning/marketing-strategy/future-of-marketing-is-conversational/ https://www.smartinsights.com/marketing-planning/marketing-strategy/future-of-marketing-is-conversational/#respond Fri, 24 Apr 2020 15:10:00 +0000 https://www.smartinsights.com/?p=145160 Conversational marketing can introduce personalization across the buyer journey, leading to better results Only 22% of customers are happy with the level of personalization in digital retail. However, conversational marketing could offer true 1:1 personalization at every stage of the …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-strategy/future-of-marketing-is-conversational/feed/ 0 Campaign of the Week: The magic of Disney’s marketing strategy https://www.smartinsights.com/marketing-planning/marketing-strategy/campaign-of-the-week-the-magic-of-disneys-marketing-strategy/ https://www.smartinsights.com/marketing-planning/marketing-strategy/campaign-of-the-week-the-magic-of-disneys-marketing-strategy/#respond Sun, 02 Jun 2019 14:36:49 +0000 https://www.smartinsights.com/?p=128074 Brand marketing needs to be engrained into the genetics of the brand The Walt Disney Company has a long and interesting history that spans almost 100 years. It was founded by brothers Walt Disney and Roy O. Disney on October …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-strategy/campaign-of-the-week-the-magic-of-disneys-marketing-strategy/feed/ 0 The problem with Pride marketing https://www.smartinsights.com/marketing-planning/marketing-strategy/pride-marketing-problems/ https://www.smartinsights.com/marketing-planning/marketing-strategy/pride-marketing-problems/#respond Thu, 04 Apr 2019 08:00:00 +0000 https://www.smartinsights.com/?p=135652 Opinion: The rainbow washing of marketing campaigns during Pride may seem like a positive, but are those bright colours really supporting the LGBTQ+ community or just fulfilling a brand purpose? We’re fast heading toward summer, which to most means sunshine, …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-strategy/pride-marketing-problems/feed/ 0 11.1% of budget is spent on marketing, how does your business compare? https://www.smartinsights.com/digital-marketing-strategy/11-1-of-budget-is-spent-on-marketing-how-does-your-business-compare/ https://www.smartinsights.com/digital-marketing-strategy/11-1-of-budget-is-spent-on-marketing-how-does-your-business-compare/#respond Tue, 17 Apr 2018 15:00:16 +0000 https://www.smartinsights.com/?p=113533 Chart of the day: 11.1% of businesses budgets is spent on marketing activities on average Research by The CMO Survey has found that 11.1% is the average budget spent on marketing. As shown in the chart below, 11.1% on average …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/11-1-of-budget-is-spent-on-marketing-how-does-your-business-compare/feed/ 0 11 ways you can use psychology in your marketing https://www.smartinsights.com/marketing-planning/marketing-strategy/12-ways-can-use-psychology-marketing/ https://www.smartinsights.com/marketing-planning/marketing-strategy/12-ways-can-use-psychology-marketing/#respond Wed, 18 Oct 2017 14:00:48 +0000 http://www.smartinsights.com/?p=98612 Psychology research that will help you subtly convince your leads Ever wanted to get into the minds of your customers and figure out how they think? Ever wanted to know the best methods to convince someone to do something? As the …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-strategy/12-ways-can-use-psychology-marketing/feed/ 0 Investment in business growth strategy options https://www.smartinsights.com/marketing-planning/marketing-strategy/investment-in-business-growth-strategy-options/ https://www.smartinsights.com/marketing-planning/marketing-strategy/investment-in-business-growth-strategy-options/#respond Thu, 28 Sep 2017 15:00:00 +0000 http://www.smartinsights.com/?p=97821 Chart of the Day: CMO survey of investment in alternative strategies for growth A key part of marketing strategy development is to review the strategic options for growing a business. Here we're sharing a breakdown of actual investment by companies …..

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