Marketing audits and benchmarks for business review - Smart Insights https://www.smartinsights.com/tag/marketing-audits-and-benchmarks-for-business-review/ Digital Marketing > The Marketing Strategy Blog Wed, 10 Jan 2024 15:02:50 +0000 en-US hourly 1 The RACE digital marketing audit checklist https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/the-race-digital-marketing-audit-checklist/ Tue, 09 Jan 2024 08:20:38 +0000 https://www.smartinsights.com/?p=166083 Examples of essential questions to ask when structuring a digital marketing audit Auditing your digital marketing activities is an essential technique to start a digital marketing strategy. But they’re also useful for finding opportunities to improve your digital marketing by …..

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]]> Top 10 free 2023 digital marketing statistics sources to inform your marketing strategy https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/#comments Wed, 22 Feb 2023 15:00:02 +0000 http://www.smartinsights.com/?p=3564 Our recommendations of the best global online marketing consumer adoption and marketing benchmark statistics Online marketers love statistics about digital marketing. We do too since they enable us to use a more data-driven approach to inform our future investments. They …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/feed/ 45 Competitor benchmarking with the RACE Framework https://www.smartinsights.com/marketplace-analysis/competitor-analysis/online-competitor-benchmarking-tools/ https://www.smartinsights.com/marketplace-analysis/competitor-analysis/online-competitor-benchmarking-tools/#comments Mon, 19 Jul 2021 15:00:37 +0000 http://www.smartinsights.com/?p=15274 Use the RACE Framework to review and improve all aspects of your competitor benchmarking When I train or give talks to marketers on digital marketing, I see that competitor benchmarking tools are popular. Often people will reach for their pens …..

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]]> https://www.smartinsights.com/marketplace-analysis/competitor-analysis/online-competitor-benchmarking-tools/feed/ 12 Tech marketing strategy and planning for IT and high tech leaders https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/ https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/#respond Fri, 16 Apr 2021 14:30:00 +0000 http://www.smartinsights.com/?p=86495 Today, tech marketers and managers advocate for IT and high tech both internally in their businesses and externally to their target markets. We've got the marketing tools and training you need. Looking to strengthen your technology company's marketing strategy? As …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/feed/ 0 The easy way to benchmark your digital marketing performance https://www.smartinsights.com/marketplace-analysis/competitor-analysis/benchmark-your-digital-marketing-performance/ https://www.smartinsights.com/marketplace-analysis/competitor-analysis/benchmark-your-digital-marketing-performance/#respond Thu, 21 Nov 2019 14:50:00 +0000 https://www.smartinsights.com/?p=146325 Benchmarking allows you to see how well you are faring against your competitors, allowing you to pinpoint what you do well and where improvements need to be made. Measuring your success is more than looking at how much traffic is …..

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]]> https://www.smartinsights.com/marketplace-analysis/competitor-analysis/benchmark-your-digital-marketing-performance/feed/ 0 What drives business growth? https://www.smartinsights.com/marketing-planning/marketing-models/what-drives-business-growth/ https://www.smartinsights.com/marketing-planning/marketing-models/what-drives-business-growth/#respond Mon, 24 Sep 2018 15:00:42 +0000 https://www.smartinsights.com/?p=124959 Chart of the Day: Strategies and practical factors that support growth of a business - new research The Ansoff matrix growth drivers The Ansoff matrix model is a classic marketing model featured in our free top marketing models guide. Although developed …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/what-drives-business-growth/feed/ 0 We’ve upgraded our interactive benchmarking tool that assesses the digital marketing capability of your business https://www.smartinsights.com/digital-marketing-strategy/weve-upgraded-interactive-benchmarking-tool-assesses-digital-marketing-capability-business/ https://www.smartinsights.com/digital-marketing-strategy/weve-upgraded-interactive-benchmarking-tool-assesses-digital-marketing-capability-business/#respond Wed, 30 Aug 2017 13:30:59 +0000 http://www.smartinsights.com/?p=95111 Use our RACE framework to discover your ability to Plan, Reach, Act, Convert and Engage Two years ago we launched our free interactive marketing benchmarking tool to help members rate their 'digital readiness' for digital marketing as a whole and for the …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/weve-upgraded-interactive-benchmarking-tool-assesses-digital-marketing-capability-business/feed/ 0 Benchmarking your Email and marketing automation capabilities – how do you compare? https://www.smartinsights.com/email-marketing/email-communications-strategy/email-service-provider-checklist/ https://www.smartinsights.com/email-marketing/email-communications-strategy/email-service-provider-checklist/#respond Thu, 06 Apr 2017 15:00:00 +0000 http://www.smartinsights.com/?p=56416 Chart of the Day: New Smart Insights research comparing how businesses manage their email marketing activities Email marketing remains one of today’s core customer communications channels with analytics showing that, for most types of business, alongside search marketing, it is …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/email-service-provider-checklist/feed/ 0 Auditing digital marketing for a business https://www.smartinsights.com/goal-setting-evaluation/performance-management/auditing-your-digital-marketing/ https://www.smartinsights.com/goal-setting-evaluation/performance-management/auditing-your-digital-marketing/#respond Mon, 09 Jan 2017 09:00:00 +0000 http://www.smartinsights.com/?p=65008 How does your business compare with others for digital marketing capability to Plan, Reach, Act, Convert and Engage? Since we introduced our free interactive benchmarking tool to audit digital marketing for Smart Insights members in September 2015, we've expanded it from auditing …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/performance-management/auditing-your-digital-marketing/feed/ 0 Digital Marketing Maturity – new research #ChartOfTheDay https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-marketing-maturity-new-research-chartoftheday/ https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-marketing-maturity-new-research-chartoftheday/#respond Wed, 12 Oct 2016 16:06:00 +0000 http://www.smartinsights.com/?p=78912 How does the digital maturity of your business compare? Although digital marketing cannot be called new with the advent of the web now over 25 years old, this new research from Adobe shows that relatively few companies have mastered digital …..

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