Consumer research - Smart Insights https://www.smartinsights.com/tag/consumer-research/ Digital Marketing > The Marketing Strategy Blog Wed, 24 Jan 2024 13:37:27 +0000 en-US hourly 1 The segmentation, targeting, positioning (STP) marketing model https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/#comments Wed, 24 Jan 2024 13:40:00 +0000 http://www.smartinsights.com/?p=32773 How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/feed/ 16 Top 10 free 2023 digital marketing statistics sources to inform your marketing strategy https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/#comments Wed, 22 Feb 2023 15:00:02 +0000 http://www.smartinsights.com/?p=3564 Our recommendations of the best global online marketing consumer adoption and marketing benchmark statistics Online marketers love statistics about digital marketing. We do too since they enable us to use a more data-driven approach to inform our future investments. They …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/feed/ 45 How to write great research questions https://www.smartinsights.com/marketplace-analysis/customer-analysis/how-to-write-research-questions/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/how-to-write-research-questions/#respond Fri, 26 Jun 2020 14:25:00 +0000 https://www.smartinsights.com/?p=135004 Six steps to writing research questions that get the best results Eureka! You’ve got an idea for a business, product, service, or new functionality, a solution to a problem, or a hypothesis about why something is happening. Unfortunately, it’s a …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/how-to-write-research-questions/feed/ 0 Customer satisfaction survey questions and templates https://www.smartinsights.com/digital-marketing-strategy/customer-satisfaction-survey-questions-and-templates/ https://www.smartinsights.com/digital-marketing-strategy/customer-satisfaction-survey-questions-and-templates/#respond Mon, 30 Apr 2018 10:00:55 +0000 https://www.smartinsights.com/?p=114150 A Customer satisfaction survey (CSAT) allows you to measure customer experience, how much a customer would recommend your business and satisfaction with your brand There are some simple rules to follow when creating a customer satisfaction survey which gives you …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-satisfaction-survey-questions-and-templates/feed/ 0 How to use Facebook Messenger for research https://www.smartinsights.com/marketplace-analysis/customer-analysis/using-facebook-messenger-for-research/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/using-facebook-messenger-for-research/#respond Thu, 26 Apr 2018 08:00:49 +0000 https://www.smartinsights.com/?p=113714 With more businesses using Facebook Messenger for marketing, brands are also starting to take advantage of Messenger for surveys and research too I'm always on the lookout for new ways of conducting research with users and customers and one study …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/using-facebook-messenger-for-research/feed/ 0 How ethnography can help improve UX https://www.smartinsights.com/persuasion-marketing/marketing-personas/how-ethnography-can-help-improve-ux/ https://www.smartinsights.com/persuasion-marketing/marketing-personas/how-ethnography-can-help-improve-ux/#respond Thu, 19 Apr 2018 10:00:11 +0000 https://www.smartinsights.com/?p=113456 Short ethnography studies can help to create personas and improve your website user experience and usability Anyone who reads my Smart Insights blog posts will probably know by now that I try to achieve two things: Show marketers that research …..

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]]> https://www.smartinsights.com/persuasion-marketing/marketing-personas/how-ethnography-can-help-improve-ux/feed/ 0 Research communities are the most popular insight collection method https://www.smartinsights.com/marketplace-analysis/customer-analysis/research-communities-popular-insight-collection-method/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/research-communities-popular-insight-collection-method/#respond Thu, 22 Feb 2018 16:22:16 +0000 https://www.smartinsights.com/?p=110183 Chart of the day: In the latest market research industry GRIT report, 6 in 10 are using online research communities, and over 8 in 10 have an interest in them. All hail the true superhero of market research. 6 in …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/research-communities-popular-insight-collection-method/feed/ 0 Qualitative research is vital for personas https://www.smartinsights.com/persuasion-marketing/marketing-personas/qualitative-research-vital-personas/ https://www.smartinsights.com/persuasion-marketing/marketing-personas/qualitative-research-vital-personas/#respond Tue, 31 Jan 2017 16:00:24 +0000 http://www.smartinsights.com/?p=83627 Chart of the day: Qualitative research dominates persona research and such research leads to revenue success Most businesses are using qualitative research techniques such as interviews to create their personas, according to research by Cintell. Quantitative techniques such as surveys …..

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]]> https://www.smartinsights.com/persuasion-marketing/marketing-personas/qualitative-research-vital-personas/feed/ 0 Local consumer search behaviour [Infographic] https://www.smartinsights.com/search-engine-optimisation-seo/local-seo/local-consumer-search-behaviour-infographic/ https://www.smartinsights.com/search-engine-optimisation-seo/local-seo/local-consumer-search-behaviour-infographic/#comments Fri, 26 Jun 2015 14:18:09 +0000 http://www.smartinsights.com/?p=42542 How do consumers search for local products and services? Google and IPOS research shows American shoppers are searching on their mobiles for local store information, including opening hours, address and directions. This has implications for Advertisers to ensure the right …..

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