Marketing models - Smart Insights https://www.smartinsights.com/tag/marketing-models-2/ Digital Marketing > The Marketing Strategy Blog Thu, 15 Feb 2024 14:36:24 +0000 en-US hourly 1 How to use SWOT/TOWS analysis for prioritization [Matrix] https://www.smartinsights.com/marketplace-analysis/swot-analysis/swot-analysis/ https://www.smartinsights.com/marketplace-analysis/swot-analysis/swot-analysis/#comments Thu, 15 Feb 2024 12:30:02 +0000 http://www.smartinsights.com/?p=4004 Our guide to creating a SWOT matrix analysis to prioritize digital marketing strategy with the TOWS technique A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not …..

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]]> https://www.smartinsights.com/marketplace-analysis/swot-analysis/swot-analysis/feed/ 12 Using the 70:20:10 rule in your digital marketing https://www.smartinsights.com/marketing-planning/marketing-models/using-the-702010-rule-in-marketing/ https://www.smartinsights.com/marketing-planning/marketing-models/using-the-702010-rule-in-marketing/#comments Tue, 21 Nov 2023 15:00:00 +0000 http://www.smartinsights.com/?p=48903 How to use the power of the 70:20:10 rule as a marketing model to prioritize your digital marketing strategy With new marketing tools and techniques available to us almost daily, it can be difficult to know where to prioritize your …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/using-the-702010-rule-in-marketing/feed/ 1 Setting goals for your digital marketing https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/#comments Tue, 31 Oct 2023 15:00:59 +0000 http://www.smartinsights.com/?p=3721 Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review, and …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/feed/ 10 How to use the 7Ps Marketing Mix https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/ https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/#comments Fri, 14 Apr 2023 08:00:00 +0000 http://www.smartinsights.com/?p=33209 What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/feed/ 68 How to use the Product Life Cycle (PLC) marketing model https://www.smartinsights.com/marketing-planning/marketing-models/product-life-cycle-model/ https://www.smartinsights.com/marketing-planning/marketing-models/product-life-cycle-model/#comments Fri, 18 Feb 2022 11:00:00 +0000 http://www.smartinsights.com/?p=33198 Learn how you can use the Product Life Cycle (PLC) marketing model to project changes in the perception and use of your products The Product Life Cycle describes the stages of a product from launch to being discontinued. It is …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/product-life-cycle-model/feed/ 3 How to use the BCG Matrix model https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/ https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/#comments Fri, 07 Jan 2022 10:30:00 +0000 http://www.smartinsights.com/?p=31241 Examples of using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio What is the BCG Matrix? The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/feed/ 18 How to apply the Porter’s 5 Forces model to your SME marketing plan https://www.smartinsights.com/online-brand-strategy/brand-development/how-to-use-porters-5-forces-model/ https://www.smartinsights.com/online-brand-strategy/brand-development/how-to-use-porters-5-forces-model/#respond Fri, 29 Oct 2021 11:00:26 +0000 https://www.smartinsights.com/?p=127578 Examples of how SMEs can use Porter’s 5 Forces to assess marketplace viability Right now, Porter's 5 Forces is the most useful tool for owners and managers to stay one step ahead of the competition in a challenging market. The …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/how-to-use-porters-5-forces-model/feed/ 0 The Ansoff Model https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/#comments Thu, 12 Aug 2021 14:00:00 +0000 http://www.smartinsights.com/?p=30920 The Ansoff Model is a matrix that helps marketing leaders identify business growth opportunities for their marketing strategies in a challenging market What is the Ansoff Model? Also referred to as the Ansoff matrix, due to its grid format, the …..

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/feed/ 12 Business model frameworks for your business canvas or marketing plan https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/summarising-business-models-use-the-business-model-canvas-diagram/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/summarising-business-models-use-the-business-model-canvas-diagram/#comments Wed, 07 Apr 2021 14:30:00 +0000 http://www.smartinsights.com/?p=24779 How do you summarise a business model canvas or marketing plan for online startups using a single sheet of A4? Our top business model frameworks for you Defining a clear online business model framework is essential for a new startup …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/summarising-business-models-use-the-business-model-canvas-diagram/feed/ 18 4Cs marketing model: Two models with the same acronym https://www.smartinsights.com/marketing-planning/marketing-models/4cs-marketing-model/ https://www.smartinsights.com/marketing-planning/marketing-models/4cs-marketing-model/#respond Tue, 15 Dec 2020 15:05:34 +0000 http://www.smartinsights.com/?p=44596 Do you know your 4Cs from your 4Cs? Read more about these two marketing models, plus find practical examples to apply to your marketing strategy What is the 4Cs marketing model? Two groups of marketers have created the 4Cs marketing …..

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