A tutorial covering our recommended process, report, tools and KPIs to grow your business
By the time you read this, it's likely that Google Analytics 3 or Universal Analytics (UA), whatever you call it, will be no more. Switching to Google Analytics 4 (GA4) presents a big challenge for any business that wants to use a data-driven approach to improving their marketing. As the timeline shows, many of us have become very familiar with UA since we may have used it over the last 10+ years.
I'm excited about switching to GA4 since, I've been using Google Analytics since it was first created, when Google acquired Urchin, centreing my consulting, training and Smart Insights learning materials and templates on it as a practical tool to help improve digital marketing using a data-driven approach.
However, the differences between GA4 and UA mean it's a BIG change…
