Data Driven Marketing - Smart Insights https://www.smartinsights.com/tag/data-driven-marketing/ Digital Marketing > The Marketing Strategy Blog Wed, 07 Feb 2024 12:50:15 +0000 en-US hourly 1 How to define SMART marketing objectives https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/#comments Tue, 06 Feb 2024 15:45:29 +0000 http://www.smartinsights.com/?p=31878 From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/feed/ 30 Setting goals for your digital marketing https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/#comments Tue, 31 Oct 2023 15:00:59 +0000 http://www.smartinsights.com/?p=3721 Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review, and …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/feed/ 10 Using Google Analytics 4 reports to grow your business with digital marketing https://www.smartinsights.com/google-analytics/google-analytics-setup/using-google-analytics-4-reports-to-grow-your-business-with-digital-marketing/ Mon, 19 Jun 2023 16:01:38 +0000 https://www.smartinsights.com/?p=166210 A tutorial covering our recommended process, report, tools and KPIs to grow your business By the time you read this, it's likely that Google Analytics 3 or Universal Analytics (UA), whatever you call it, will be no more. Switching to …..

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]]> Top 10 free 2023 digital marketing statistics sources to inform your marketing strategy https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/#comments Wed, 22 Feb 2023 15:00:02 +0000 http://www.smartinsights.com/?p=3564 Our recommendations of the best global online marketing consumer adoption and marketing benchmark statistics Online marketers love statistics about digital marketing. We do too since they enable us to use a more data-driven approach to inform our future investments. They …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/feed/ 45 The four key types of customer data for marketing or… how valuable is knowing my customers pet’s name? https://www.smartinsights.com/customer-relationship-management/customer-privacy/types-customer-data/ https://www.smartinsights.com/customer-relationship-management/customer-privacy/types-customer-data/#comments Wed, 30 Jun 2021 14:00:37 +0000 http://www.smartinsights.com/?p=31653 A comprehensive checklist for auditing different customer data types in a CRM or Email marketing system In today’s world of ever-increasing data availability, volume and variety the challenge to know which data is valuable to you is a key step …..

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]]> https://www.smartinsights.com/customer-relationship-management/customer-privacy/types-customer-data/feed/ 6 Pharmaceutical marketing strategies: 3 recommendations for your 2021 marketing plan https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/ https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/#comments Tue, 24 Nov 2020 15:00:00 +0000 http://www.smartinsights.com/?p=47790 Read up on our latest pharmaceutical marketing strategy recommendations to optimize your marketing plan and convert more customers over the next 12 months Take stock heading into 2021 after what has been a challenging year for pharmaceutical marketers, healthcare, medical …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/feed/ 2 Best Practices in Measurement & Analysis of Marketing Campaign Data https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/best-practices-measurement-analysis-marketing-campaign-data/ Wed, 01 Jul 2020 13:16:09 +0000 https://www.smartinsights.com/?p=154554 If you want to achieve success with your marketing campaign, you’ll have to ensure that your every marketing effort is measurable. Goals for your marketing campaign can be improving lead generation, increasing brand awareness, boosting your ROI, or anything in …..

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]]> Our overreliance on data is stifling creativity in the Marketing world https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/our-overreliance-on-data-is-stifling-creativity-in-the-marketing-world/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/our-overreliance-on-data-is-stifling-creativity-in-the-marketing-world/#respond Wed, 17 Oct 2018 08:00:00 +0000 https://www.smartinsights.com/?p=125010 While data-driven marketing is certainly an invaluable tool in any marketer’s arsenal, without any creativity, it’s just more numbers. In this article, Rik talks about the data overload happening in the marketing community. He offers tips and tools to marketing …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/our-overreliance-on-data-is-stifling-creativity-in-the-marketing-world/feed/ 0 Improving the quality of marketing data https://www.smartinsights.com/digital-marketing-strategy/improving-quality-marketing-data/ https://www.smartinsights.com/digital-marketing-strategy/improving-quality-marketing-data/#respond Thu, 05 Oct 2017 17:00:00 +0000 http://www.smartinsights.com/?p=98489 Chart of the day: How data give opportunities to grow a business I think it's fair to say that improving the quality of marketing data isn't a fashionable or sexy topic. Indeed in a recent article by Keith Weed,  Chief …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/improving-quality-marketing-data/feed/ 0 What will be key to business success in 2020? https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/will-key-business-success-2020/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/will-key-business-success-2020/#respond Tue, 13 Jun 2017 15:20:54 +0000 http://www.smartinsights.com/?p=90163 Chart of the day: Data, analytics, and insight are critical to business success. Insight and data are empowering growth. Marketers understand the important of data and businesses understand how data drives growth. The research by Mediasense, in association with Ipsos …..

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