Jill Quick, Author at Smart Insights https://www.smartinsights.com/author/jillquick/ Digital Marketing > The Marketing Strategy Blog Thu, 24 Jun 2021 08:12:29 +0000 en-US hourly 1 TALKING: A strategic social media management framework https://www.smartinsights.com/social-media-marketing/social-media-governance/talking-social-media-framework/ https://www.smartinsights.com/social-media-marketing/social-media-governance/talking-social-media-framework/#respond Wed, 23 Jun 2021 14:00:00 +0000 http://www.smartinsights.com/?p=38164 Frameworks for managing social media marketing When I first read Groundswell by Forrester, I really liked their social media management acronym POST. It gave you a simple framework to digest their approach to social, don’t just jump to the technology, …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-governance/talking-social-media-framework/feed/ 0 Do you have a plan to tailor Google Analytics to your business? https://www.smartinsights.com/google-analytics/do-you-have-a-google-analytics-measurement-plan/ https://www.smartinsights.com/google-analytics/do-you-have-a-google-analytics-measurement-plan/#comments Fri, 03 Jul 2020 14:25:00 +0000 http://www.smartinsights.com/?p=56463 7 missed customization actions in your Google Analytics set-up that you can fix now Google Analytics can sometimes be very overwhelming, I know, I’ve been there. Getting access to an account about 12 years ago, I remember just looking at …..

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]]> https://www.smartinsights.com/google-analytics/do-you-have-a-google-analytics-measurement-plan/feed/ 2 How to make use of Google Analytics Attribution Modelling https://www.smartinsights.com/digital-marketing-strategy/google-analytics-attribution-modelling/ https://www.smartinsights.com/digital-marketing-strategy/google-analytics-attribution-modelling/#respond Thu, 26 Apr 2018 10:00:01 +0000 https://www.smartinsights.com/?p=114019 Your marketing's most valuable player: using attribution. Imagine a typical customer journey for a business like TOMS, a shoe retailer that sells online. A user sees a sponsored Facebook post that was liked by a friend about TOMS, and clicks …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/google-analytics-attribution-modelling/feed/ 0 The top 10 mistakes in B2B Marketing https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/top-10-mistakes-b2b-marketing/ https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/top-10-mistakes-b2b-marketing/#respond Tue, 21 Mar 2017 11:00:00 +0000 http://www.smartinsights.com/?p=85521 How to avoid the common pitfalls of B2B marketing campaigns As a marketer with practical experience within the B2B space as well as working as a trainer, teaching a number of digital marketing subjects, means I have direct access to marketers …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/top-10-mistakes-b2b-marketing/feed/ 0 New calculated metrics from Google Analytics [@SmartInsights Alert] https://www.smartinsights.com/google-analytics/new-calculated-metrics-from-google-analytics-smartinsights-alert/ https://www.smartinsights.com/google-analytics/new-calculated-metrics-from-google-analytics-smartinsights-alert/#respond Wed, 18 Nov 2015 11:00:00 +0000 http://www.smartinsights.com/?p=60893 Personalise your reporting with new calculated metrics There is not a lot that you can’t do with Google Analytics these days, but one feature that has been missing for a while that the community has been requesting is Calculated Metrics. …..

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]]> https://www.smartinsights.com/google-analytics/new-calculated-metrics-from-google-analytics-smartinsights-alert/feed/ 0 7 steps towards a more structured approach to Content Marketing https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-planning/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-planning/#comments Tue, 21 Apr 2015 09:00:00 +0000 http://www.smartinsights.com/?p=46336 Content Marketing is more than just publishing content... When Doug Kessler (Velocity Partners) published his Slideshare ‘Crap: the single biggest threat to b2b content marketing’ it rightly got a lot of attention (one million views and counting). [slideshare id=15931787&doc=velocitycrap-130110064100-phpapp01] I think …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-planning/feed/ 2 Integrating Omnichannel Retail https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/integrating-omninchannel-retail/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/integrating-omninchannel-retail/#comments Wed, 14 Jan 2015 12:40:00 +0000 http://www.smartinsights.com/?p=43117 Retail examples showing how to bring the on and offline worlds together through social and mobile channels. I have been following the retail industry as businesses plunge or dip their toes into the omnichannel waters. Some are certainly doing some revolutionary, original campaigns …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/integrating-omninchannel-retail/feed/ 2 7 examples of engaging 404 error pages https://www.smartinsights.com/user-experience/findability/engage-with-404-error-pages/ https://www.smartinsights.com/user-experience/findability/engage-with-404-error-pages/#comments Fri, 04 Apr 2014 10:40:00 +0000 http://www.smartinsights.com/?p=35900 Creative approaches to say sorry more positively Having worked on a number of web projects over the years, I still receive great examples of 404 page designs sent to me by my former team members. Why? A well designed 404 page …..

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]]> https://www.smartinsights.com/user-experience/findability/engage-with-404-error-pages/feed/ 3 Using Email Media to unlock the hidden potential of staff email https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/email-media-staff-signature-emails/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/email-media-staff-signature-emails/#comments Thu, 28 Nov 2013 08:00:00 +0000 http://www.smartinsights.com/?p=32269 Using staff email signatures to communicate your brand messages - a case study of British Red Cross My journey with staff Email Media started 3 years ago when I rocked up to start a new job and had a loooooong …..

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]]> https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/email-media-staff-signature-emails/feed/ 11 An introduction to Neuromarketing https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/neuromarketing-introduction/ https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/neuromarketing-introduction/#comments Mon, 14 Oct 2013 14:40:00 +0000 http://www.smartinsights.com/?p=30078 How stimulating the full range of senses can affect consumer behaviour Over the Summer, when we had a hot day and I was stuck on a commuter train I kept getting a whiff of somebody’s sun cream that has that …..

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