Posts by Tim Watson
Tim is founder of email marketing consultancy Zettasphere and EOS Implementer at Traction Six. Experience includes Operations Director at Email Reaction and Marketing Director (fractional) in the US delivering a 310% revenue increase to $5m. Tim has 15 years of email marketing expertise with a heavily analytical approach to strategic choices. Connect with Tim via LinkedIn or Twitter.
From annual to 90-day planning that rocks Has this happened to you? You spend a ton of effort creating your marketing plan, you feel great about it. You’re going to move forwards with clarity on those important initiatives. Tasks are …..
A case study showing how Lucky Voice doubled the size of their email list Having more people to market to is better, it’s a “no brainer”. Of course, I don’t mean bulking up an email database with poor quality data. …..
The industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range Why don’t more people unsubscribe from email? It’s a perplexing question. The industry …..
5 trends Email marketers need to stay on top of in 2017 and a couple of things you can safely ignore… As we move from one year to the next, the heart of (email) marketing remains the same. It is …..
A new tool from Gmail lets you see what Gmail and its users think of your email based on a reputation score and spam reporting levels. Follow Tim Watson’s tutorial for how to use it. It’s no secret to email …..
Get those seats filled with these many and varied tips from 10 Email marketing experts Whether virtual or physical, events are a mainstay of marketing to engage new prospects and build relationships with existing contacts. When you’re responsible for marketing an event it …..
Using the Three Cs Formula to engage your subscribers The delete key is only seconds away, so how do you structure an email to avoid being deleted? Eventbrite asked me to deliver email copywriting tips at the London Brite Space event, …..
Practical techniques to increase response to your marketing emails, from copy to layout to product An effective email is so much more than just finding some pretty images and filling the copy with superlatives and hype words, in the hope that someone …..
A creative subject line choice boosts clicks 228% for Money Dashboard In this example, the email was gave uplift when targeting an inactive list segment and the winning subject line was itself being pitted, in an A/B split test, against …..
7 key email strategy questions every email marketer should be able to answer Company owners and marketing directors won’t want to get into the details of your email marketing like your click-to-open rates or your deliverability. But in my experience, they will often …..
