Posts by Marie Page
Marie Page @marie_page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy, an e-learning portal for marketers and entrepreneurs. She recently published a book and online course “Winning at Facebook Marketing with Zero Budget”.
A New Definition of Edgerank Facebook Pages are not what they used to be. It may (or may not) come as a surprise to discover that only a tiny proportion of the content published by Pages that you “Like” actually reaches …..
Taking you through setting up Facebook’s new Canvas ads The Facebook advertising juggernaut moves on with yet another huge product roll out. This time it’s Canvas Ads. As with Instant Articles for mobile, the idea is to provide an “immersive” …..
Start targeting even more precisely with new Facebook ad-option Top of my wishlist from Facebook for the last nine years (yes that’s how long I’ve been advertising on Facebook) has been the ability to use the magic “AND” word rather …..
Email marketing in action. A case study in using something more advanced than MailChimp I’ve been a heavy user of MailChimp for many years. And as a tutor and examiner for the CIM’s digital qualifications I can see that I …..
An integrated small business campaign example I awoke on the last Friday of November to the usual Black Friday hangover. On checking my emails I was inundated an avalanche of offers in relation to that American import which, like Halloween, is now …..
Use the latest Facebook ads with ease There’s been an exciting new development in the world of Facebook advertising – video ads made up from a sequence of static images. They are called Slideshow Ads and are an option for a …..
A reminder of Facebook’s changes during October Since a relative lull of announcements about new developments in August and September Facebook has been busy with releasing a bunch of updates since and some are well worth knowing about. The biggest …..
Lolcats to London Fashion Week: social engagement with AwesomeWall I (Marie) worked with the team from We Make Awesome Sh a few weeks ago for an outdoor music event. Whilst I was working on social media, the Awesome Sh team were busy building …..
How to add Calls-to-action to your Facebook business page and ads Importance: [rating=4] Recommended link: Facebook Help: Enhanced Calls-to-Action for your Adverts Another day, another update from Facebook. Today it’s a relatively minor ad change. But an opportunity to remind you …..
A tutorial on creating ads in Facebook comparing Power Editor to Facebook’s self-serve Ad Manager Most people I meet on training courses who advertise on Facebook, naturally start with Facebook’s Ad manager since they don’t know about Power Editor. In this …..
