Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Simon Sinek explains how to use the Golden Circle model to truly differentiate your brand’s value proposition when most fail Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, …..
Keyword research data reveals the SEO CTR rewards for top of SERP rankings in Google. Inform your SEO marketing strategy with the latest trends in 2024 You often hear company owners saying “I want to rank top” for their target …..
How to streamline your planning and measurement of integrated digital marketing using RACE Smart Insights created RACE as a practical tool to help marketers and business owners plan, manage, and optimize their digital marketing using a more strategic, structured, and …..
Why agreeing on a policy for how AI is used in marketing is an essential part of the future marketing playbook for all businesses ChatGPT has thrust Generative AI into prominence for marketers and many others whose activities involve content …..
Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you benchmark your paid digital and social media ads, set marketing budgets, and define your goals If you’re forecasting your digital media …..
Examples of essential questions to ask when structuring a digital marketing audit Auditing your digital marketing activities is an essential technique to start a digital marketing strategy. But they’re also useful for finding opportunities to improve your digital marketing by …..
E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, …..
Our compilation of average email open rates and click-through rate data. What’s a good open rate for email? Review our recommended statistics sources to benchmark your email campaigns for your industry sector When I run training workshops on Email marketing, …..
Our GTM plan template structured using RACE designed for small businesses and startups You may have heard people talking about their ‘Go To Market Strategy’ and wondered how this type of plan differs from other classical types of marketing plans. …..
Our financial services social strategy recommendations and best-practice case studies put you in the driving seat to accelerate your financial services’ ROI from digital marketing in 2024 Over the past few years, financial service organizations have embraced social selling programs …..
