Copywriting - Smart Insights https://www.smartinsights.com/tag/copywriting/ Digital Marketing > The Marketing Strategy Blog Mon, 29 Apr 2024 07:38:16 +0000 en-US hourly 1 The best Generative AI tools for writing marketing plans and strategies? https://www.smartinsights.com/digital-marketing-strategy/the-best-generative-ai-tools-for-writing-marketing-plans-and-strategies/ Fri, 22 Mar 2024 10:42:34 +0000 https://www.smartinsights.com/?p=168462 From the obvious tools like ChatGPT and Google Gemini to the less obvious like Perplexity, Pi, Poe and more! As you'll know, 'GenAI' rose to prominence with the launch of ChatGPT from OpenAI in late 2022. Since then, many other …..

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]]> Landing page examples and 12 tips: The Perfect Landing Page https://www.smartinsights.com/lead-generation/lead-generation-strategy/perfect-landing-page/ https://www.smartinsights.com/lead-generation/lead-generation-strategy/perfect-landing-page/#comments Fri, 16 Jul 2021 15:00:22 +0000 http://www.smartinsights.com/?p=3697 Custom landing page examples and best practice advice. Always use your data to inform your digital marketing strategy Discussion of web design in companies who don't know the power of a strong landing page still often focuses on the homepage. …..

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]]> https://www.smartinsights.com/lead-generation/lead-generation-strategy/perfect-landing-page/feed/ 99 Testing Value Propositions for retail sites https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/testing-value-propositions/ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/testing-value-propositions/#comments Tue, 21 Jan 2014 08:00:09 +0000 http://www.smartinsights.com/?p=33578 A tutorial with examples and ideas of what to test Prominently displaying why users should buy from you rather than a competitor is extremely important for any business look to increases online sales, particularly in retail, but it applies across …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/testing-value-propositions/feed/ 5 Best practice for using Buyer’s Guides for Ecommerce SEO https://www.smartinsights.com/ecommerce/merchandising/buyers-guides-seo/ https://www.smartinsights.com/ecommerce/merchandising/buyers-guides-seo/#comments Tue, 18 Jun 2013 08:00:56 +0000 http://www.smartinsights.com/?p=22396 Guidance and examples for Buying Guides relevant for other sectors too ‘Buying Guide’ or 'Buyer's Guide' content are a common SEO tactic particularly amongst retailer ecommerce sites, but they can be used in other types of site too such as …..

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]]> https://www.smartinsights.com/ecommerce/merchandising/buyers-guides-seo/feed/ 2 3 Types of Magic Words… https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/magic-words/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/magic-words/#comments Wed, 01 Feb 2012 08:15:41 +0000 http://www.smartinsights.com/?p=10022 Do magic words exist or are they a copywriting myth? I recently received a copywriting advice email  from Yale University describing the ‘the most powerful words in the English Language’. Here they are: 1. You 2. Results 3. Health 4. …..

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