This infographic summarising a survey of over 1,500 event organisers worldwide, reinforces how effective social media is for event management - 75% of respondents considering it to be an important element of their integrated marketing strategy.
For international promotion in particular, Facebook has been the prominent social media platform for 78% of event organisers, followed by Twitter and LinkedIn, to primarily increase awareness of the event and their brand for new followers. We know this can vary, depending on whether you are attracting delegates/attendees from the B2b or B2c market and their social/demographic profile.
If you are looking to increase your 'bums on seats', then consider like most social media channels that they will not generate instant leads. Of those surveyed by Maximillion, 10% of event organisers have gained direct sales from social media. For some companies promoting events on a small-scale, then these numbers can impact if the event runs or not so generating low event sales can be effective.
The findings from Maximillion goes on further to provide some digital marketing tips for promoting your event. This could be extended to how it can be used for post brand awareness to support future events, including tactics such as sharing event images, reviews, event discussions, FAQs, blogs etc.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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